2012 Bridge Conference

August 7-9, 2012

Gaylord National Conference Center, National Harbor Washington D.C.


On-Line Speaker Profile

Session Information
Fact vs. Fiction: What's New Online that Really Works?
With all the buzz about Twitter and Groupon, Facebook Advertising and new web techniques, how do you separate fact from fiction and apply your online budget most effectively? In this session you will learn which new technology and techniques are really working online for non-profits fundraisers and gain practical suggestions for tapping the power of the newest and latest to meet your fundraising goals.
Intermediate (5-9 years)
An overview of the latest online fundraising tools and techniques.
The optimal way to allocate online resources and budgets.
How to integrate these channels with other fundraising efforts.
Day: 8/8/2012 04:00 PM - 05:15 PM
Track: 2: Multi-Channel Marketing & Fundraising
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Paul Habig is Executive Vice President of SankyNet, a marketing company that specializes in interactive/integrated fundraising and communications for nonprofits. Paul has more than a dozen years of Internet fundraising, web design, and email marketing experience. He has developed multi-faceted online strategies for more than 50 non-profit organizations such as, amfAR, Covenant House, PetSmart Charities, and the Smithsonian Institution. Paul's background in the nonprofit world not only includes consulting, but he has also held marketing and fundraising positions at the YMCA and CNEWA. He also ran his own Internet marketing business working with brands such as VitaminWater and SmartWater. He is an active member of the AFP and serves as Co-Chair of the Web, Tech & Social Media track for Fund Raising Day in New York and also serves as Board Member for the Direct Marketing Fundraising Association. He is a frequent speaker at DMFA and AFP workshops and conferences.
Sanky Communications
Harry Lynch is the CEO of Sanky Communications, a fundraising and communications agency devoted to not-for-profit causes throughout the U.S. In 1998, Harry directed the launch of SCI's award-winning Internet marketing division, SankyNet, and continues to be actively involved in the creative and strategy for the agency's 17 online clients such as The NAACP Legal Defense Fund, Northeast Animal Shelter, The Scripps Research Institute, and the National Urban League. He has served as President of the DMFA, Vice-President of the Greater New York Chapter of AFP, and Vice-Chair of the Association of Direct Response Fundraising Counsel (ADFRCO). Today, Harry serves as an officer on the Board of International AFP. He is a frequent speaker at DMFA and AFP workshops and conferences.
amfAR, The Foundation for AIDS Research
Eric Muscatell has over 20 years of experience in the non-profit sector in program implementation, fundraising and donor stewardship. He currently serves as the Director of Philanthropy for amfAR, the Foundation for AIDS Research. At amfAR Eric oversees the Philanthropy program, which includes major, individual and institutional giving as well as direct mail, e-philanthropy, and prospect research and cultivation. Before beginning his tenure with amfAR, Eric served as the Manager of Major Gifts for the NAACP Legal Defense Fund, Deputy Director of Development for the Legal Aid Society, Director of Development for the Guttmacher Institute, and the Director for the Walt Whitman Center, a small think tank in the political science department at Rutgers University. Eric has been at amfAR for over five years raising money for cure-focused biomedical HIV/AIDS research in the lab, and lifesaving LGBT human rights and public policy initiatives on the front lines of the epidemic.

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