2012 Bridge Conference

August 7-9, 2012

Gaylord National Conference Center, National Harbor Washington D.C.

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On-Line Speaker Profile

^ Primary Presenter ^ Presentation Title ^ Day ^ Track
Andresen, Katya The Irrational, Generous Mind of the Donor 8/8/2012 11:15 AM - 12:30 PM 8A: Big Ideas and Best Practices
Bickley, Colin
    Paine, Susan
    Barrett-Putnam, Vicky
Re-envision That Thing in Your Pocket 8/8/2012 11:15 AM - 12:30 PM 1: Direct Marketing and Fundraising (Mail, Telemarketing, DRTV, Face-to-Face)
Billinkoff, Ezra
    Twombly, Lindsey
Social Media and Data: A Love Story (Master Class) 8/8/2012 02:15 PM - 03:30 PM 5: Digital Marketing and Fundraising (Online, Mobile, Social)
Boig, Jenna
    Hawthorne Morris, Amy
Email Case Studies: Engagement Successes for All Audiences 8/8/2012 11:15 AM - 12:30 PM 5: Digital Marketing and Fundraising (Online, Mobile, Social)
Bovee, Prudence
    Fleshman, Steven
Steel Cage Death Match: Copy vs. Design 8/8/2012 04:00 PM - 05:15 PM 1: Direct Marketing and Fundraising (Mail, Telemarketing, DRTV, Face-to-Face)
Brooks Thompson, Beverly Branding and Communication Strategies during Capital Campaigns 8/9/2012 08:15 AM - 09:20 AM 3: Major Gifts and Capital Campaigns
Brown, Michael A
    Langston, Cliff
Direct Marketing is Here to Stay...Rejuvenate Your Program to Gain Additional Profit 8/8/2012 08:15 AM - 09:20 AM 4: Commercial Marketing Strategies
Brummel, Beth
    Turcotte, Amy
The Art of the Ask: Managing the Unexpected 8/9/2012 11:15 AM - 12:30 PM 3: Major Gifts and Capital Campaigns
Bull, Robert The Perfect Ask: A Participatory Workshop 8/8/2012 02:15 PM - 03:30 PM 7A: Leadership: Board Development and Volunteer Management
Burchard, Anthony
    Moore, Mark and Brenda
    Younossi, Zobair
    Luke, Kate
Storytelling for Major Donors: Messaging that Gets the Big Gift 8/8/2012 04:00 PM - 05:15 PM 10A: Telling Your Story (Messaging/Creative)
Burt, Summer
    Froehlich, Steve
DRTV: Can You Make It Work for Your Organization? 8/9/2012 08:15 AM - 09:20 AM 1: Direct Marketing and Fundraising (Mail, Telemarketing, DRTV, Face-to-Face)
Calloway Carnevale, Maureen
    Suarez, Elizabeth
    Ciconte, Barbara L.
    Jacob, Jeanne
Fundraising 101 8/7/2012 10:00 AM - 04:00 PM Pre-Conference Workshop
Carter, Julie
    Mink, Suzanne
    Traxel, Pam
Building a High Performance Team to Support Major Donors 8/8/2012 04:00 PM - 05:15 PM 3: Major Gifts and Capital Campaigns
Carter, Pete
    Morrison, Amy
    Holmes, Brenna
    Betz, Ben
    Parry, Sam
And You Would be?? Getting to know your donors to increase their value 8/9/2012 02:00 PM - 03:15 PM 7B: Retention, Loyalty and Stewardship
Craver, Roger
    Belford, Tom
The Agitator LIVE! 8/8/2012 04:00 PM - 05:15 PM 8A: Big Ideas and Best Practices
Crosby, Moira Kavanagh
    Lonergan, Dennis
    Helfrich, Chris
Creative Across Channels - 60 Minute Bootcamp 8/8/2012 08:15 AM - 09:20 AM 10A: Telling Your Story (Messaging/Creative)
Deane, Curtis Generating New Revenue for your Association: Dues Renewals and Staff Campaigns Can Make The Difference 8/8/2012 11:15 AM - 12:30 PM 9A: Associations: Fundraising, Marketing, Meetings and Membership
Depole, Craig
    Shoemaker, Terri
I Can't Believe That Won? Surprising Direct Response Test Results! 8/9/2012 02:00 PM - 03:15 PM 1: Direct Marketing and Fundraising (Mail, Telemarketing, DRTV, Face-to-Face)
Dogan, Dave
    Kehrli, Steve
    Birnie, Sarah
    Swenson, Mwosi
Anatomy of Hot Monthly Giving Programs 8/9/2012 11:15 AM - 12:30 PM 9B: Best in Show
Doyle, James
    O'Brien, Jim
    Pederson, Shannon
What Does the Next Generation Seek in Membership? Converting Student Chapter Members into Full-time Association Members 8/8/2012 04:00 PM - 05:15 PM 9A: Associations: Fundraising, Marketing, Meetings and Membership
Engel, Elizabeth
    Feldman, Laura
Creating Corporate Relationships That Fit 8/8/2012 02:15 PM - 03:30 PM 6A: Corporate and Foundation Fundraising
Finney, Cathy
    Bell, Sherry
    Birnie, Sarah
Building Blocks of an Effective Face-to-Face Fundraising Program 8/8/2012 11:15 AM - 12:30 PM 2: Multi-Channel Marketing & Fundraising
Foley, John How Inbound Marketing Can Work for You! 8/8/2012 02:15 PM - 03:30 PM 4: Commercial Marketing Strategies
Freedman, Phyllis
    Williams, Christine
Mining Your Membership for Legacy Gifts: Launching a Planned Giving Program in Your Association 8/8/2012 08:15 AM - 09:20 AM 9A: Associations: Fundraising, Marketing, Meetings and Membership
Gardner, Chris Life, Legacy and the Pursuit of Happyness General Session
Garnett, Ron
    Armstrong, Richard
    Tiffany, Monica
    Vallejo, Fred
Meet the Copywriting Pros 8/8/2012 11:15 AM - 12:30 PM 10A: Telling Your Story (Messaging/Creative)
Goode, Shelley
    Foote, Ray A.
Board and Staff Relationships: Trainwreck or Teamwork? 8/8/2012 04:00 PM - 05:15 PM 7A: Leadership: Board Development and Volunteer Management
Goodman, Keith DM Crash Course: Everything You Need to Know to Maximize Your Direct Mail Marketing Campaign in 60 Minutes! 8/9/2012 08:15 AM - 09:20 AM 4: Commercial Marketing Strategies
Graves, John
    McKee, Alia
    Holloway, Giselle
Between the Asks: Building Brand, Donor Loyalty and Greater Revenue 8/9/2012 11:15 AM - 12:30 PM 7B: Retention, Loyalty and Stewardship
Greif, Lorri Developing a Successful Planned Giving Marketing Program 8/9/2012 08:15 AM - 09:20 AM 10B: Planned Giving
Griffiths, Annie Connect With Anybody, Anywhere General Session
Habig, Paul
    Lynch, Harry
    Muscatell, Eric
Fact vs. Fiction: What's New Online that Really Works? 8/8/2012 04:00 PM - 05:15 PM 2: Multi-Channel Marketing & Fundraising
Hatch, Michael
    Weisgal, Margit
Increasing Renewals and Non-dues Revenue with Marketing Automation 8/8/2012 02:15 PM - 03:30 PM 9A: Associations: Fundraising, Marketing, Meetings and Membership
Hendricks, Tim Five Winning Strategies for Consumer-Driven Marketers 8/9/2012 02:00 PM - 03:15 PM 4: Commercial Marketing Strategies
Hlavac, Randy
    Davidoff, Jeff
Mythbusters: Cracking the Code on Social Marketing Revenue (Master Class Session) 8/9/2012 02:00 PM - 03:15 PM 5: Digital Marketing and Fundraising (Online, Mobile, Social)
Jarvis, Donna
Johnson, Patrick
    Swayze, Kathy
From Caterpillar to Butterfly: Transformation through Capital Campaigns 8/8/2012 02:15 PM - 03:30 PM 3: Major Gifts and Capital Campaigns
Johnston, Michael How to Knock Down a Silo with a Hammer: An Easy-to-follow Roadmap to Execute FLAWLESS Cross-channel, Integrated Fundraising! (Master Class Session) 8/9/2012 08:15 AM - 09:20 AM 2: Multi-Channel Marketing & Fundraising
Lawrence, Steven
    Pasqual, Patricia
    Feather, John
    LeVota, Mark
    Tadlock, K. Lynn
See Into the Crystal Ball of Foundation Giving 8/8/2012 11:15 AM - 12:30 PM 6A: Corporate and Foundation Fundraising
Lehmuth, OSF, Sr. Georgette Fundraising from a Catholic Perspective 8/7/2012 10:00 AM - 12:45 PM Pre-Conference Workshop
Lind, J.P.
    Dunn, Clay
    Franklin, Luke
"Liking" Each Other: Best Practices for Corporate and Non-profit Partnerships on Social Media 8/9/2012 11:15 AM - 12:30 PM 2: Multi-Channel Marketing & Fundraising
Malone, D. Kay
    Schwass, John
Data Modeling in PG Marketing: Targeting Your VERY BEST Prospects 8/9/2012 11:15 AM - 12:30 PM 10B: Planned Giving
Maska, Lisa
    Wason, Betsy
Spectacular Donor Stewardship 8/9/2012 02:00 PM - 03:15 PM 9B: Best in Show
McCurry, Kristin
    Clayton, Amanda
    Briddell, Candice
Monthly Giving Programs from a Donor's Perspective 8/8/2012 02:15 PM - 03:30 PM 1: Direct Marketing and Fundraising (Mail, Telemarketing, DRTV, Face-to-Face)
Mitchell, Alexandra Social Networking for Planned Gifts: How to Multiply your Donor Relationships 8/9/2012 02:00 PM - 03:15 PM 10B: Planned Giving
Murphy, Liz
    Townsend, Kelly
Why Aren't They Converting? 7 Ways to Get Your Web Visitors to Act (Master Class Session) 8/8/2012 08:15 AM - 09:20 AM 5: Digital Marketing and Fundraising (Online, Mobile, Social)
Myers, Tony The Power of Yes! 8/9/2012 08:15 AM - 09:20 AM 9B: Best in Show
Myers, Tony Origins of Giving...Affairs of the Heart: Conversations of Consequence 8/9/2012 02:00 PM - 03:15 PM 3: Major Gifts and Capital Campaigns
Myers, Tony The Power of Yes! 8/8/2012 08:15 AM - 09:20 AM 8A: Big Ideas and Best Practices
Myers, Tony
    Ross, Bernard
Dancing With Strangers | Think on Your Feet! 8/7/2012 10:00 AM - 04:00 PM Pre-Conference Workshop
O'Berry, Dinah
    Salpeter, Jessie
    Rubino, Kathy
    Gibbons, Aimee
You Don't Have To Be a Super-Hero: Launching and Growing a Mid-level Donor Program 8/8/2012 08:15 AM - 09:20 AM 1: Direct Marketing and Fundraising (Mail, Telemarketing, DRTV, Face-to-Face)
Patterson, Laura The Five "A's": What Best-in-Class Marketers Do Differently To Achieve Performance and Measurement 8/9/2012 11:15 AM - 12:30 PM 4: Commercial Marketing Strategies
Peeples, Deborah Recruit, Retain, Results: How to Build a High Performing Board 8/8/2012 08:15 AM - 09:20 AM 7A: Leadership: Board Development and Volunteer Management
Persaud, Sheetal
    Handy, Geoff
What's Hiding Behind your Petition? Finding Donors Through Advocacy 8/8/2012 02:15 PM - 03:30 PM 2: Multi-Channel Marketing & Fundraising
Peters, Geoffrey
    Dubina, Katy
    Hiyama, Roger
    Nemecek, JoAnn
Acquisition Running on Empty? Sources of New Names for Your Direct Mail Program! 8/9/2012 02:00 PM - 03:15 PM 6B: Acquisition and Lead Generation (includes events)
Peters, Geoffrey
    Guberman, Ron
    Thompson, John
    Youngbar, Tim
    Nemecek, JoAnn
    Hardy, Diane
Direct Marketing 101 8/7/2012 10:00 AM - 04:00 PM Pre-Conference Workshop
Porter, Allison
    Malchow, Rick
    Hillinger, TJ
    Koch, Amelia
    Connors, Laura
Below the Surface: Digging Deeper for Lifetime Value 8/9/2012 11:15 AM - 12:30 PM 8B: Improving Return on Investment (includes analytics, production)
Porter, Allison
    Bruns, Elizabeth
    Saunders, David
    Sturm, Nancy
What is Old is New Again 8/9/2012 02:00 PM - 03:15 PM 8B: Improving Return on Investment (includes analytics, production)
Pullin, Kelly
    Gelinas, Rebecca
The Power of Analytics: How to Harness the Full Power of Analytics Across your Direct Response Fundraising Programs 8/9/2012 08:15 AM - 09:20 AM 8B: Improving Return on Investment (includes analytics, production)
Raffa, Thomas
    Weisbrod Lambert, Ellen
    Milliken, John G.
    Spooner, Jordan
Corporate & Foundation Funding: An Inside Look into Grant Selection 8/8/2012 04:00 PM - 05:15 PM 6A: Corporate and Foundation Fundraising
Rasch, Mark Privacy and Marketing: The Next Battleground 8/8/2012 04:00 PM - 05:15 PM 4: Commercial Marketing Strategies
Reed, Sue Anne
    Manix, Rob
    Kapin, Allyson
37 Must-Have Strategies to Better Engage Your Website Visitor 8/9/2012 11:15 AM - 12:30 PM 5: Digital Marketing and Fundraising (Online, Mobile, Social)
Regen, Jeff
    Twombly, Lindsey
Multi-channel 2.0: Source of Sustainer Abundance 8/8/2012 08:15 AM - 09:20 AM 2: Multi-Channel Marketing & Fundraising
Ross, Bernard The Influential Fundraiser 8/8/2012 08:15 AM - 09:20 AM 3: Major Gifts and Capital Campaigns
Ross, Bernard You're Good but Could You be Great? 8/8/2012 02:15 PM - 03:30 PM 8A: Big Ideas and Best Practices
Scanlon, Sean
    Harrington, Jessica
    Chang, Alex
Growing Your File in Every Channel 8/9/2012 08:15 AM - 09:20 AM 6B: Acquisition and Lead Generation (includes events)
Schreifels, Jeff
    Perry, Richard
The Top 10 Reasons Most Major Gift Programs Fail 8/7/2012 01:45 PM - 04:00 PM Pre-Conference Workshop
Schulman, Kevin
    Monk, Leslie
How to Measure and Manage Donor Commitment to Raise More Money 8/9/2012 08:15 AM - 09:20 AM 7B: Retention, Loyalty and Stewardship
Schumacher, Martha H.
    Ramin, Bob
Give...Get...Gulp! Navigating Board and Staff Roles in Fundraising 8/8/2012 11:15 AM - 12:30 PM 7A: Leadership: Board Development and Volunteer Management
Shankman, Peter The Next Revolution Will Occur in Your Pocket General Session
Silverstein, Amy
    Grenier, Ed
    Yee, Clifford
High-Maintenance OR High Impact? Understanding Corporate Funding/NonProfit Partnerships 8/8/2012 08:15 AM - 09:20 AM 6A: Corporate and Foundation Fundraising
Simpson, John
    Barrett, Doug
Moving Beyond First Impressions: The Rise of Engagement-based Media. How It's Changing the Market and Why It's Here to Stay 8/9/2012 08:15 AM - 09:20 AM 5: Digital Marketing and Fundraising (Online, Mobile, Social)
Smith, Jerry
    Wellbaum, Rob
The Art and Science of Fundraising: Cultivation and Solicitation alongside Formulas and Reports 8/8/2012 11:15 AM - 12:30 PM 3: Major Gifts and Capital Campaigns
Sukol, Amy
    Adams, Sharon
    Abrahamson, Steve
What's Working in Acquisition? 8/9/2012 11:15 AM - 12:30 PM 1: Direct Marketing and Fundraising (Mail, Telemarketing, DRTV, Face-to-Face)
Sukraw, Mike
    Marshbanks, Aaron
Video Storytelling That Gets Results 8/8/2012 02:15 PM - 03:30 PM 10A: Telling Your Story (Messaging/Creative)
Trompeter, Farra
    Brigida, Danielle
Mixing Business and Pleasure: Managing Your Personal Brand in Social Media 8/8/2012 04:00 PM - 05:15 PM 5: Digital Marketing and Fundraising (Online, Mobile, Social)
Tu, Laisie Digital Marketing for Direct Marketers: Discover, Explore and Engage 5 Free Tools to Maximize your Efforts 8/8/2012 11:15 AM - 12:30 PM 4: Commercial Marketing Strategies
Valvo, Katie
    Law, Chris
Supercharging Your Test Plan Through The Use Of Multi-variate Testing (Master Class) 8/9/2012 11:15 AM - 12:30 PM 6B: Acquisition and Lead Generation (includes events)
White, Kevin
    White Slagle, Adrian
Multi-channel Media Planning and Optimization in a Non-direct World 8/9/2012 02:00 PM - 03:15 PM 2: Multi-Channel Marketing & Fundraising




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