Concentration: 
Idea Exchange
Title:
Improving Student User Experience (UX) with Quality Matters
Description:
This session will discusses my experience implementing QM™ Standards in a hybrid Digital Marketing course. Findings from surveys and observations show that using QM™ increased learner satisfaction, student learning, and improved learner accessibility.
 
Learning Objectives:
Evaluate effectiveness of implementing QM in a digital marketing course.
Critique strategies and tactics used in this course example.
Examine tools and techniques used and how they can be implemented in their own course.
 
Intended Audience - Role:
Administrators
Yes
Faculty
Yes
Instructional Designers
No
 
Intended Audience - Knowledge Level:
New to QM
Yes
Experienced with QM
Yes
Presenter:
Kristen Schiele, Assistant Professor, California State Polytechnic University, Pomona
Dr. Kristen Schiele received her Ph.D. in Marketing from University of California, Irvine. She is on the Board of Directors for the Marketing Educators’ Association, and her primary areas of research are Design Thinking, Digital Marketing and Marketing Education. Some of her recent awards include Provosts Teacher-Scholar Award, Service-Learning Faculty Fellow, DOLCE 3.0 Grant, and "Best Overall Civic-minded Project Award" at the Cross-Disciplinary Civic Engagement Symposium.