How Hyper-Personalized Digital Content and Smart Data Can Lift Results
Friday, July 12th, 2019
11:15 AM - 12:30 PM: Breakout 6
Ready for the next generation of digital personalization? Learn how intelligent content can put you light years ahead of basic personalization to win your donors' hearts and minds.
You'll see how hyper-personalized content can boost your digital fundraising results by making your next email or social campaign more relevant to your donors. The best news - you can do all this with existing data. We'll show you case studies that illustrate exactly how hyper-personalized content lifted results. You'll also learn about the automated tools that you can use to create hyper-personalized content, including data visualization, live fundraising, image personalization, geolocation targeting, creative optimization and more.
Learning Outcome #1
By attending this session participants will learn: 1. Use next-generation automated digital tools to create dynamic, hyper-personalized email and social campaigns and appeals.
Learning Outcome #2
By attending this session participants will learn: 2. Drive engagement with data from donor behaviors, preferences and real-time content.
Learning Outcome #3
By attending this session participants will learn: 3. Apply strategies and results from other campaigns to jump-start the adaption of next-generation tools in your fundraising efforts.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters