Lessons Fundraisers Can Learn from Persuasion Mail
Thursday, July 11th, 2019
11:15 AM - 12:30 PM: Breakout 2
We've all come home to the pile of smiling candidate faces and big-type issue claims to persuade us to vote for (or against) everything from circuit judge to senator. Each is the result of specialized research to identify what moves people to leave their homes and cast their ballots. What do these vote-raisers know that fundraisers can learn? What techniques and conventions make persuasion mail such a different breed of marketing, and are fundraisers missing opportunities to make our efforts stronger, tighter and more emotionally engaging? Learn about this fascinating discipline and find out how it can inspire your creativity and targeting.
Learning Outcome #1
By attending this session participants will learn: What makes persuasion mail different from traditional fundraising.
Learning Outcome #2
By attending this session participants will learn: How campaigns test into messages within the quick and limited time frame of an
Learning Outcome #3
By attending this session participants will learn: What can fundraisers learn from persuasion mail to make our appeals more visually and
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A single presenter lecture style