The Little Black Dress of Fundraising: How to Accessorize Your Messaging for Any Purpose
Thursday, July 11th, 2019
8:15 AM - 9:20 AM: Breakout 1
The best-case statements are like the little black dress of fundraising. Elegant by itself, it is appropriate for nearly any audience. Throw on some heels and a necklace and you are ready for a party. Slip on some sandals and you are approachable at the grocery store.
Just like the Little Black Dress, you can use the central message of your case statement to build an annual fund appeal, a major gift proposal, an acquisition letter, or an event invitation. Learn from our panel how to use your institutional case for support to build strong fundraising messages for any occasion.
Learning Outcome #1
By attending this session participants will learn: How to identify the central elements in your case.
Learning Outcome #2
By attending this session participants will learn: How to modify your messaging for a variety of audiences.
Learning Outcome #3
By attending this session participants will learn: How your fundraising messaging changes as you move up the donor pyramid.