Journey Mapping Meaningful Supporter Experiences with Connected Fundraising
Thursday, July 11th, 2019
11:15 AM - 12:30 PM: IdeaLab
Nonprofits that map donor experiences can raise more resources and galvanize a community of advocates. This session will give real life examples from big and small nonprofits like SmileTrain, Shared Hope, ASPPH, ADL and more. We will dig into strategies and share examples of organizations who have utilized marketing technology to enhance and expand their donor rolls in conjunction with their fundraising teams. We will take a data-driven look at how to most productively fundraise from individuals and organizations, sharing examples of moves management approaches that are connected to marketing campaigns and engagement data.
Throughout the presentation we will bring up data points from our latest Fundraising & Marketing research reports that give you proof points to guide your path. When marketing and fundraising teams work together productively, supported by 360 CRM data with seamlessly integrated to Marketing Automation, there is no limit to the funds you can raise.
Learning Outcome #1
By attending this session participants will learn: 1. How you can use these technologies to fine tune your segmentation and achieve better results across all engagement levels.
Learning Outcome #2
By attending this session participants will learn: 2. How marketing technology can support and enhance each step in your fundraising processes - from targeted emails, to social posts and digital ads.
Learning Outcome #3
By attending this session participants will learn: 3. How an integrated platform strategy can help you achieve your long-term goals, and how you can implement small wins or hacks that can take your fundraising to the next level.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience