Talkin' 'Bout My Generation: From labels, to Social, to Instagram. Engage with Me at Every Stage of My Life.
Friday, July 12th, 2019
11:15 AM - 12:30 PM: Breakout 6
"Age is something that doesn't matter, unless you're a cheese." - Lois Bunel. But in fundraising, age does matter and can determine how you engage and keep donors. A 24-year-old volunteer can help forge a new trail in the mountains but might not want to attend your long-standing gala. All donor engagement is valuable, and engaging the right donors, of the right age, through the right channels, can create donors for life. Join us as we explore what's trending among generations, and what compels each generation to give, volunteer or advocate, and how to create campaigns surrounding the motivations of your donors based on their age.
Learning Outcome #1
By attending this session participants will learn: 1. Explore data trends among all demographic groups and what drives giving or philanthropic behaviors from different generations.
Learning Outcome #2
By attending this session participants will learn: 2. Apply your marketing strategies to diverse groups from Boomers to Gen Xers to Millennials.
Learning Outcome #3
By attending this session participants will learn: 3. Develop age-targeted tactics for your organization.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience