Talkin' 'bout my Generation. From labels, to social, to Instagram. Engage with me at every stage of my life.
Friday, July 12th, 2019
11:15 AM - 12:30 PM: Breakout 6
"Age is something that doesn't matter, unless you are a cheese." Lois Bunel.
But age does matter and can determine how you engage and keep a donor. A 24 year old
volunteer can help forge a new trail in the mountains but might not want to attend your gala.
All donor engagement is valuable and engaging donors properly will create donors for life. Join
Steve Kerhlie from PETA and Disabled American Veterans as we explore trending among
generations, what compels them to give, volunteer and advocate. And how to create campaigns
surrounding these motivations.
Learning Outcome #1
By attending this session participants will learn: Demographics and trending among different generations. We will explore data trends among all groups; what drives giving or philanthropic behaviors from different generations.
Learning Outcome #2
By attending this session participants will learn: Industry best practices from three very diverse groups. From Boomers to Gen Xer's to Millienials- what data trends pop for each group and how to make those applicable to your marketing strategies
Learning Outcome #3
By attending this session participants will learn: Apply tactics and learnings to your own organization.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience