Building a Monthly Program: How to Turn the Dream into Reality
Thursday, July 11th, 2019
11:15 AM - 12:30 PM: Breakout 2
Have you ever looked at your monthly donor program and realized it's not really a program, just a small collection of monthly gifts? Or maybe you wanted to take your average program and turn it into an extraordinary one?
These aren't just rhetorical questions - we have real answers.
Learn from our case studies with the Climate Reality Project and Human Rights Watch on how we took them from a few monthly donors to thousands!
But building a program shouldn't be your only goal. How do you steward and keep them?
This session is designed to provide you with a toolkit that you can start implementing immediately to steward your sustainer program, from the first touch after acquisition through the critical first few months and the year. We will also explore other ways to cultivate your sustainers that go beyond just their monthly gifts.
Learning Outcome #1
By attending this session participants will learn: Understand what every organization already has in order to build a monthly donor program
Learning Outcome #2
By attending this session participants will learn: How to talk to sustainers from the minute they get in the door through the first year and beyond
Learning Outcome #3
By attending this session participants will learn: Learn how to increase retention with a donor-centric strategy
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters