How to Not Become the Blockbuster Video of Direct Response Marketing
Friday, July 12th, 2019
11:15 AM - 12:30 PM: Breakout 6
When it comes to engaging donors on their terms, development pros have long been searching for ways to innovate and stand out from the pack. From handwritten envelopes and hyper-segmentation to creative social media campaigns and user-generated content, the race for donor dollars and attention has never been more competitive.
Learn how Planned Parenthood Federation of America stood out by incorporating peer-to-peer texting into their direct response marketing mix to increase retention, amplify other channels (and resulting ROI), and strengthen donor loyalty and affinity. Best of all, they kept true to their brand and mission. No matter your experience level, you'll walk away with actionable tips and tactics on how best to roll out an authentic, engaging and effective texting program.
Learning Outcome #1
By attending this session participants will learn: 1. Two-way, direct-to-donor communications can improve all mission-critical work (programs, volunteers, mobilization).
Learning Outcome #2
By attending this session participants will learn: 2. Combining fundraising campaigns with personalized texts can increase ROI in all direct marketing channels (direct mail, phones, digital).
Learning Outcome #3
By attending this session participants will learn: 3. To act, sound and be human to increase affinity with your donors and volunteers, especially the hard-to-reach ones (geographically diverse, lapsed).
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience