The Land of the "Lost Middle": What You're Losing Without a Mid-Level Program and How to Build One From Scratch
Thursday, July 11th, 2019
8:15 AM - 9:20 AM: Breakout 1
You're excelling at your low-dollar program and have mastered major-donor giving across online and offline channels, but are you addressing the land of "lost middle"? If not, you're missing out on a large stream of revenue from a small, but mighty, cohort of donors. In this session, you'll unveil the secrets to getting your mid-level program off the ground and cultivate a custom environment in which mid-level donors see themselves as champions of your organization.
You'll walk away with a clear understanding of play-by-play steps for building a mid-level program from the ground up, and how you can connect with mid-level donors through multiple mediums.
Learning Outcome #1
By attending this session participants will learn: 1. Identify trends, streamline processes, and set ambitious but attainable benchmarks for building a dedicated mid-level program.
Learning Outcome #2
By attending this session participants will learn: 2. Discover current mid-level donors and prime small-dollar donors with the potential to give more.
Learning Outcome #3
By attending this session participants will learn: 3. Utilize the right tools to create a sustainable, proactive, high-touch program that will boost your revenue like never before.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A workshop