First Impressions Matter: Driving Donor Loyalty at the Point of Acquisition
Thursday, July 11th, 2019
2:15 PM - 3:30 PM: Breakout 3
When it comes to acquisition efforts, your new donor's first impression can have a lasting impact on the long-term relationship you have with that donor. That's why investing in the donor experience upfront can dramatically improve the total lifetime value of a donor.
In this session, we'll share insights and best practices across all legs of the acquisition stool, from strategy to understanding your donors' motivations to creative storytelling that inspires your new donors to take action. You'll walk away with greater acquisition wisdom as it pertains to your overall goals and strategy, as well as knowledge to better understand your data, drive donor loyalty through your acquisition efforts and truly connect to the emotional palette of new donors using emotionally driven, donor-centric creative.
Learning Outcome #1
By attending this session participants will learn: Better understand your data to drive donor loyalty through your acquisition efforts.
Learning Outcome #2
By attending this session participants will learn: Apply your new acquisition wisdom to your overall goals and strategy.
Learning Outcome #3
By attending this session participants will learn: Use the creative process to inspire and truly connect to the emotional palette of new donors.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience