Authenticity, Experiences and Patience: Cultivating Millennial Donors
Thursday, July 11th, 2019
2:15 PM - 3:30 PM: Breakout 3
Organizations are honing in on millennials now more than ever in effort to broaden the demographics of their donor base and set a foundation for future fundraising success. From National Audubon Society's Young Birders Campaign that illustrates the joy of birding to young urban professionals through experiential marketing to The National Trust for Historic Preservation's Next Gen Preservation campaign promoting diversity of our cultural history and Facebook birthday campaigns, organizations are finding new and novel ways to meet millennials where they are and bring them onto their files.
Learning Outcome #1
By attending this session participants will learn: See what we've found works and what doesn't in reaching this audience, including leveraging emerging channels like podcasts in acquisition,
Learning Outcome #2
By attending this session participants will learn: Learn what to expect from an infusion of millennials to your list (spoiler: this is a long game!)
Learning Outcome #3
By attending this session participants will learn: Learn how to balance millennial acquisition with other audiences that offer shorter payback windows through the lens of expected lifetime value (LTV).
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters