Media relations: fundraising's BFF
Friday, July 12th, 2019
8:15 AM - 9:20 AM: Breakout 5
The only thing better than a fundraising campaign that breaks through - speaks to donors' hearts, inspires hope, provokes sharing, and of course, generates donations - is a fundraising campaign that also gets picked up by the media. More attention begets more support. That kind of fundraising campaign is sheer gold, and it's not easy to attain.
This session will share case studies of organizations who've successfully built media relations into their fundraising campaigns. Learn what kinds of fundraising campaigns are and aren't media-worthy. And get tips for how to build newsworthy moments into your campaigns, use celebrities and influencers as your messengers, and make the most of the media-fundraising moment when your story hits.
Learning Outcome #1
By attending this session participants will learn: Understand the kinds of fundraising campaigns that are newsworthy - and which don't.
Learning Outcome #2
By attending this session participants will learn: Dos and Dont's for media outreach.
Learning Outcome #3
By attending this session participants will learn: Learn three distinct styles of media-worthy fundraising campaigns and how to run them.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters