Media Relations: Fundraising's BFF
Friday, July 12th, 2019
8:15 AM - 9:20 AM: Breakout 5
Let's face it. The only thing better than a fundraising campaign that breaks through - speaks to donors' hearts, inspires hope, provokes sharing and generates maximum donations - is a fundraising campaign that also gets picked up by the media. More attention begets more support. That kind of fundraising campaign is sheer gold, but how do you attain it?
This session will share with you case studies of organizations who've successfully built media relations into their fundraising campaigns. Learn what kinds of fundraising campaigns are and aren't likely to attract media attention. And get tips for how to build newsworthy moments into your campaigns, use celebrities and influencers as your messengers, and make the most of the media fundraising moment when your story hits.
Learning Outcome #1
By attending this session participants will learn: 1. Understand the kinds of fundraising campaigns that are newsworthy - and which aren't.
Learning Outcome #2
By attending this session participants will learn: 2. Know the dos and don'ts of media outreach.
Learning Outcome #3
By attending this session participants will learn: 3. Run three distinct styles of media-worthy fundraising campaigns.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters