The New Rules for Email Deliverability - Or, How to Keep Your Email List from Getting Crushed
Friday, July 12th, 2019
2:00 PM - 3:15 PM: Breakout 7
With today's Internet Service Providers (ISPs) cracking down on high-volume emailers to the point that legitimate organizations like yours may be suffering, you'll want to quickly embrace the new rules of email deliverability if you want to prevent plummeting inbox rates or avoid penalties.
Join us for this session, where we'll review critical industry changes (best practices of only a few years ago are no longer sufficient), illustrate the cost of failing to meet current standards and explore solutions you can implement in detail. We'll share tips on making sure you get the highest possible percentage of messages delivered to your subscribers' inboxes, while keeping the big ISPs happy and preventing a shutdown. You'll also learn how to recover if you do get shut down with the increasingly restrictive policies of these email giants.
Learning Outcome #1
By attending this session participants will learn: 1. Know who to keep on your email list, and who to remove.
Learning Outcome #2
By attending this session participants will learn: 2. Prevent bad emails from getting on your list.
Learning Outcome #3
By attending this session participants will learn: 3. Grow your email list in an effective way.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: Other