The New Rules for Email Deliverability - Or, how to keep your email list from getting crushed
Friday, July 12th, 2019
2:00 PM - 3:15 PM: Breakout 7
With today's Internet Service Providers (ISPs) cracking down on high-volume emailers to the
point that legitimate organizations like yours may be suffering, you'll need to quickly embrace
the new rules of email deliverability if you want to prevent plummeting inbox rates or avoid
Best practices of only a few years ago are no longer sufficient. In this session, we'll
review with you critical industry changes, illustrate the costs of failing to meet current
standards, and explore solutions in detail.
To make sure you get the highest possible percentage of messages delivered to your subscribers'
inboxes, you need to make the big ISPs are happy. And that's not easy. Join us for this session and
learn how to get along with the increasingly restrictive policies of these email giants, how to
prevent a shut down, and how to recover if you do get shut down.
Learning Outcome #1
By attending this session participants will learn: How to know who to keep on your email list, and who to remove.
Learning Outcome #2
By attending this session participants will learn: How to prevent bad emails from getting on your list.
Learning Outcome #3
By attending this session participants will learn: How to grow your email list in an effective way.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: Other