Stop Treating the Symptoms: Fix What's Ailing Fundraising by Changing Your Organization
Friday, July 12th, 2019
11:15 AM - 12:30 PM: Breakout 6
The current fundraising model we have employed for more than 40 years is no longer working. Evidence is mounting as public participation in giving dwindles. Yet fundraisers are treating the symptoms by testing different mail packages, copy, ask strings, etc. - tweaking the dials but not addressing the problem. Join us for this session, where you'll discover how to create a "culture of philanthropy" in your organization, where money and mission are aligned, responsibility for raising resources is shared and fund development is not just a financial transaction with supporters.
You'll learn from the commercial world how to shift your organization's thinking from selling a case for support to selling experiences. You'll see how other nonprofits have adopted this strategy and how you can teach the people in your organization to embrace innovation, be adaptable and champion change to enhance your donor experience and make your fundraising flourish.
Learning Outcome #1
By attending this session participants will learn: 1. Make the case for creating a more holistic approach to building donor relationships beyond just fundraising.
Learning Outcome #2
By attending this session participants will learn: 2. Develop donor-centered communications that encourage donor participation beyond giving money.
Learning Outcome #3
By attending this session participants will learn: 3. Embrace innovation, be emboldened to try new approaches and stop turning the dials on the old model.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters