Stop Treating the Symptoms: Fix What's Ailing Fundraising by Changing Your Organization
Friday, July 12th, 2019
11:15 AM - 12:30 PM: Breakout 6
A growing consensus has emerged
that what's needed is a profoundly different stance towards fundraising. It's an
approach that's captured in the concept of a "culture of philanthropy," where
money and mission are aligned, responsibility for raising resources is shared,
and fund development is not just a financial transaction with supporters.
The current fundraising model is broken. The evidence is less and less public participation in giving. Fundraisers are treating the symptoms by testing different mail packages, or copy, or online ask strings, etc -- tweaking the dials, but not addressing the problem. The model we have employed for more than 40 years is no longer working.
We need to integrate fundraising into our whole nonprofit organizations . For too long fundraising has been a side business of nonprofits, instead of an integral part of who they are and the work they do. The money we raise is not "filthy lucre" and those who do "the real work" should not keep their distance from fundraising, rather they should be involved and invested.
Direct marketing in the commercial world has changed from selling products to selling experiences -- we need to change too.
The building blocks for successful direct marketing efforts have remained consistent, but the timeframe for message delivery has essentially shifted to real time, leading us to believe adoption of real-time interaction management solutions will accelerate in the coming years.
We need to embrace innovation, to be adaptable, and to champion those on the bleeding edge of change. Today's successful fundraisers are including donors as a part of their organizations, communicating more about the work they accomplish together and less about the organization's need. More relationship -- less asking for money.
As a part of the presentation we will include examples from the work WaterAid has done world-wide and the work Sea Change has done with the nonprofits they work with.
The impetus for wanting to create this session is our desire to see nonprofits embrace new ideas and put them to work for their organizations. We need more public participation, not less, is we are to flourish as a sector.
Learning Outcome #1
By attending this session participants will learn: Articulate a vision for integrated fundraising, and make the case for reinventing their own organizations. Attendees should see the value in a more holistic approach to building donor relationships rather than just fundraising. Learn to get everyone on the development team.
Learning Outcome #2
By attending this session participants will learn: How to develop donor-centered communications that encourage donor participation beyond giving money. Attendees will be armed with examples of how and why this shift works.
Learning Outcome #3
By attending this session participants will learn: Embrace innovation -- be emboldened to try new approaches, new channels. Stop turning the dials on the old model -- get a new one.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters