Raise More Money by Automating Right Message, Right Person, Right Time
Thursday, July 11th, 2019
2:15 PM - 3:30 PM: Breakout 3
In this session, you'll discover how to use donor data, new technology and automation to raise more money by delivering the right message to the right donor at the right time. You'll learn how artificial intelligence (AI) can help organizations of all sizes better predict when and how supporters will be more likely to give.
You'll also see how to use these tactics to improve segmentation for more targeted message delivery … how to develop a more donor-driven fundraising program by generating your next appeal or renewal based on a supporter's action (or inaction) … how to use data and technology to better time and target messages … how to raise more revenue and deepen relationships with your supporters, and how you can apply these techniques, no matter the size of your organization.
Learning Outcome #1
By attending this session participants will learn: 1. The nuts and bolts of AI, and what data you should collect and maintain to be able to use it to your fundraising advantage.
Learning Outcome #2
By attending this session participants will learn: 2. How to efficiently and effectively automate single-channel and multichannel fundraising programs, regardless of your organization's size and budget.
Learning Outcome #3
By attending this session participants will learn: 3. How two very different organizations used certain techniques to raise more money and how you can benefit from the lessons they learned.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters