DIGITAL FUNDRAISING: WHAT'S NEW, WHAT'S WORKING, AND WHAT'S A WASTE OF TIME
Thursday, July 11th, 2019
11:15 AM - 12:30 PM: Breakout 2
The Internet is chock-full of new tools and unexpected tactics - you've probably seen a dozen come across your desk in the last week alone. It's inspiring! But, it's also overwhelming, and it can be challenging to figure out which ones are worth your limited time and investment. This session will cover what's working *now* … and what's not in areas including digital advertising, mobile fundraising, crowdsourcing, gift catalogues, data, social media, acquisition, peer-to-peer fundraising, Giving Tuesday, year-end, emergencies, and many more.
We'll start by looking at the big picture and data in each area, and then show many examples and case studies, and end with recommendations. Expect a little bit of fun, a lot of examples, many answers to your burning questions and most of all, TRUTH about what's really happening out there and what's just hype.
Learning Outcome #1
By attending this session participants will learn: 1. A glossary of new digital tools, strategies, and tactics - and what they do, and what's known about their effectiveness.
Learning Outcome #2
By attending this session participants will learn: 2. Dozens of examples of real-world applications of new tools and tactics that the attendee can take home and copy (or not as the case may be!)
Learning Outcome #3
By attending this session participants will learn: 3. Honest answers to real situations or approaches workshop attendees are considering in their own programs.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters