Digital Fundraising: What's New, What's Working and What's a Waste of Time
Thursday, July 11th, 2019
11:15 AM - 12:30 PM: Breakout 2
The internet is chock-full of new tools and unexpected tactics - you've probably seen a dozen come across your desk in the last week alone. It's inspiring! But it's also overwhelming, and it can be challenging to figure out which ones are worth your limited time and investment.
This session will cover what's working *now* … and what's not in areas that include digital advertising, mobile fundraising, crowdsourcing, gift catalogues, data, social media, acquisition, peer-to-peer fundraising, Giving Tuesday, year-end, emergencies and many more. You'll review the big picture and data in each area, and then see many examples and case studies. Expect a little bit of fun, a lot of examples, many answers to your burning questions and most of all, TRUTH about what's really happening out there and what's just hype.
Learning Outcome #1
By attending this session participants will learn: 1. New digital tools, strategies and tactics - what they do and what's known about their effectiveness.
Learning Outcome #2
By attending this session participants will learn: 2. Real-world applications of new tools and tactics that you can take home and apply (or not as the case may be!).
Learning Outcome #3
By attending this session participants will learn: 3. Honest answers to real situations or approaches you may be considering in your own programs.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters