Facing the Facts: When your Membership Program Needs a Reboot
Thursday, July 11th, 2019
4:00 PM - 5:15 PM: Breakout 4
Looking to update your membership program to maximize results?
Come to this presentation to discover how The Statue of Liberty-Ellis Island Foundation, Inc. reinvented their legacy renewal program with great creative, strategic testing, and multichannel efforts to reengage their existing membership program. Whether your program simply needs a few fresh ideas to liven up your renewals or you're looking to do a radical membership makeover, this presentation will provide real examples of strategies that can work and can be scaled up or down to fit your organization's needs.
Learning Outcome #1
By attending this session participants will learn: 1. Identify what's working and what isn't in your membership program, and test fresh creative to improve results.
Learning Outcome #2
By attending this session participants will learn: 2. Apply multichannel strategies to retain a larger and more diverse donor population.
Learning Outcome #3
By attending this session participants will learn: 3. Use your existing membership renewal program to convert newly acquired donors to lifelong supporters.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters