Facing the Facts: When your membership program needs a reboot
Thursday, July 11th, 2019
4:00 PM - 5:15 PM: Breakout 4
For years, The Statue of Liberty-Ellis Island Foundation's membership program had been a reliable performer. But in 2015, as the Foundation relaunched acquisition in support of a major new project (construction of the Statue of Liberty Museum - opening Spring 2019!), we realized they were facing a challenge: How could we expect to build a modern 21st century museum with a renewal program established in 1982?
It was critical that the Foundation could retain all the new donors they acquired, and to do so, their existing membership program would need a reboot.
This presentation by Nadia Lee of The Statue of Liberty-Ellis Island Foundation, Inc. and Genevieve Cox of MKDM will offer a case study of how an organization reinvented their legacy renewal program with great creative, strategic testing, and multi-channel efforts to re-engage their existing membership population and recapture their newly acquired donors. Whether your organization's membership program simply needs a few fresh ideas to liven up your renewals or you're looking to do a radical membership makeover, this presentation will provide real examples of strategies that can work and can be scaled up or down to fit your organization's needs.
Learning Outcome #1
By attending this session participants will learn: How to identify what's working and what isn't in your membership program and how to use testing and fresh creative to improve results.
Learning Outcome #2
By attending this session participants will learn: How to apply multi-channel strategies to retain a larger and more diverse donor population.
Learning Outcome #3
By attending this session participants will learn: How to use your existing membership renewal program to convert newly-acquired donors to lifelong supporters.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters