The Finishing Touch: How Post-Merge Optimization Strategies Drive Increases in Acquisition Efficiency AND More New Donors
Thursday, July 11th, 2019
4:00 PM - 5:15 PM: Breakout 4
You've worked hard to compile your list of prospective donors for your next fundraising campaign. But can you further optimize your campaign to help you achieve, and exceed, your most ambitious fundraising goals? The answer? A resounding yes.
Join us to discover how you can use fundraising strategies to leverage the power of big data, sophisticated predictive analytics and innovative modeling techniques - all post-merge to boost the success of your campaigns and drive increased contributions and long-term donor value for your organizations. You'll walk away at the forefront of data-driven, post-merge optimization solutions.
Learning Outcome #1
By attending this session participants will learn: 1. Use post-merge optimization strategies and campaign metrics to drive increased success in fundraising efforts.
Learning Outcome #2
By attending this session participants will learn: 2. Identify the spectrum of likely performance for the names on your mail file using predictive analytics, empowering you to minimize marketing waste and optimize your campaign's potential.
Learning Outcome #3
By attending this session participants will learn: 3. Achieve higher response rates and increased ROI by identifying the donors on your acquisition file most likely to bring high value to your organization - both now and into the future.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters