The Finishing Touch: How Post-Merge Optimization Strategies Drive Increases in Acquisition Efficiency AND More New Donors
Thursday, July 11th, 2019
4:00 PM - 5:15 PM: Breakout 4
You've worked hard to compile your list of prospective donors for your next fundraising campaign. But are there even more ways you can further optimize your campaign and help you achieve, and exceed, your most ambitious fundraising goals?
The answer? A resounding yes. Nonprofits today whose fundraising strategies leverage the power of big data, sophisticated predictive analytics, and innovative modeling techniques post-merge are at the forefront of boosting the success of their campaigns and driving increased contributions and long-term value to their organizations.
Join us as Kaitlyn Anderson, Client Services Director with Wiland, leads a discussion amongst prominent non-profits & fundraising experts about how they are using data-driven post-merge optimization solutions to help their organizations get every last drop of productivity and incremental gains out of their acquisition program.
Learning Outcome #1
By attending this session participants will learn: Discover how post-merge optimization strategies can positively impact campaign metrics and drive increased success in fundraising efforts.
Learning Outcome #2
By attending this session participants will learn: Learn how predictive analytics can uniquely identify the spectrum of likely performance for the names on your mail file, empowering you to minimize marketing waste and optimize your list to reach its full campaign potential.
Learning Outcome #3
By attending this session participants will learn: See how you can achieve higher response rates and increased ROI by identifying the donors on your acquisition file most likely to bring high value to your organization both now and into the future.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters