Who IS that "anonymous donor," anyway? Maximizing your matching gift offer to instill trust and excitement with your donors.
Thursday, July 11th, 2019
8:15 AM - 9:20 AM: Breakout 1
• We've seen it hundreds of times: the unnamed donor, or donors, who "mysteriously" provide a gift that will "match" the gifts of your individual donors. But while this fundraising strategy can represent a much-needed boost for your fundraising program, if executed poorly, it can come across confusing, disingenuous, or even untrustworthy to your donor base. Learn how you can maximize your matching gift offer in a way that instills trust and excitement with your donors, from fundraising experts who have seen the good, the bad, and the ugly in execution. Not sure how to even approach the idea of securing a matching gift? Learn how numerous nonprofits have secured LEGITIMATE matches in a way that flattered the donor, and see real-life examples of how to convey the impact of the matching gift campaign after it has been executed.
Learning Outcome #1
By attending this session participants will learn: • Walk away with 5-10 real-life examples of how to maximize a matching gift offer in your direct mail and digital campaigns.
Learning Outcome #2
By attending this session participants will learn: • See examples poorly-executed match campaigns - how NOT to apply this tactic to your program.
Learning Outcome #3
By attending this session participants will learn: • Learn strategies for earmarking a matched gift, either from an individual or a group of donors.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters