New Age P2P: Deepening the Connection with Third-Party Donors
Thursday, July 11th, 2019
4:00 PM - 5:15 PM: Breakout 4
Facebook's fundraising tools have revolutionized the P2P game. In this session, you'll unlock the keys to an entirely new network of potential donors and revenue. You'll discover how Facebook tools can help you tap into a passionate, larger and more engaged audience - from Facebook's "donate now" button to Facebook Gifts, and more recently, personal campaigns that supporters can run for their birthdays. Plus, you'll see how to cultivate these passionate audiences to become recurring donors with tips on how you can message donors who give, not because of the cause itself, but because of the person making the ask.
Together, we're going to dig into the tactics for creating relationships with these initially third-party donors who may not necessarily connect with your nonprofit mission for their first gift but will for future gifts once you apply what you've learned.
Learning Outcome #1
By attending this session participants will learn: 1. What the "new age" P2P landscape looks like today, and what tools are available to you.
Learning Outcome #2
By attending this session participants will learn: 2. To see the full picture of third-party donors.
Learning Outcome #3
By attending this session participants will learn: 3. Tactics for engaging these donors and ultimately deepen your connection with them.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A discussion