New Age P2P: Deepening the Connection with 3rd Party Donors
Thursday, July 11th, 2019
4:00 PM - 5:15 PM: Breakout 4
Digital signaled a significant shift for the world of peer-to-peer fundraising. But it wasn't until Facebook's fundraising tools were introduced that the P2P game was really changed. Whereas in more traditional online P2P, the potential donor audience was still based primarily in friends, families and co-workers, Facebook Fundraising unlocked the keys to an entirely new network of potential donors, and in turn, a new revenue stream. From Facebook's "donate now" button, to Facebook Gifts, and more recently, personal campaigns that supporters can run for their birthdays, the tools are only becoming more efficient for tapping into a passionate, engaged audience, at scale.
But there's a catch. How do you ultimately capture those passionate audiences to become not just one-time donors, but recurring donors? How do you message to someone who gives, not necessarily because of the cause itself, but because of the person making the ask? Is it donor stewardship we're talking about? Is it pure prospecting? We'd argue that it's actually something in between! Together with our client at BGCA, we're going to dig into the tactics for creating relationships with third party donors that may not necessarily connect with your nonprofit brand or mission for their first gift.
Learning Outcome #1
By attending this session participants will learn: What does the "new age" P2P landscape look like today, and what tools are available?
Learning Outcome #2
By attending this session participants will learn: How do you see the full picture of third-party donors - like those that gave to a friend for their birthday fundraising campaign?
Learning Outcome #3
By attending this session participants will learn: What are the tactics for engaging them - is it donor stewardship? Is it prospecting? How do you ultimately deepen the connection with third party donors?
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A discussion