Single? Multi? Omni? Measuring Acquisition ROI
Friday, July 12th, 2019
8:15 AM - 9:20 AM: Breakout 5
Should your organization invest in email acquisition? Grow direct mail acquisition? Advertising? All of the above? What if your online-acquired donors give to a direct mail renewal - how do you judge the performance of the initial investment?
Join us to discover the best ways to determine ROI on your investment across all channels - no matter how large or small your budget. You'll be one of the first to review brand-new acquisition reports from EveryAction and see real-life examples of small and large fundraising programs. You'll walk away with all the ins and outs you'll need to consider when assessing (and justifying!) your investment in acquisition, spanning direct mail, digital, mobile and more.
Learning Outcome #1
By attending this session participants will learn: 1. Determine what costs to include when assessing acquisition return on investment … and how that may differ by channel.
Learning Outcome #2
By attending this session participants will learn: 2. Attribute donors/gifts back to the initial acquisition investment taking cross-channel giving behavior (including organic web giving) into account.
Learning Outcome #3
By attending this session participants will learn: 3. Review and utilize various metrics and reporting formats to guide your future decision-making, and how to know when to cut your losses.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters