Social Listening for Deeper Donor Engagement
Thursday, July 11th, 2019
8:15 AM - 9:20 AM: Breakout 1
Nonprofits of all sizes are using social media to advocate around specific issues and increase visibility of their work and impact. Too often, however, these powerful channels are used much like billboards, rather than tools for actual conversation and education.
Social listening enhances a nonprofit's content creation and social media sharing process, by changing the question from "What should we post today?" into "What do our donors want to hear about today?"
In this session, nonprofits will learn how to leverage social listening strategies to better understand their audience, discover content that their donors care about, and identify online influencers and potential partners.
Learning Outcome #1
By attending this session participants will learn: Why social listening is a powerful tool in a fundraiser's toolbox
How to use social listening to create deeper engagement with donors and supporters
Learning Outcome #2
By attending this session participants will learn: How to adapt ideas and examples from nonprofits and brands leveraging social listening
Learning Outcome #3
By attending this session participants will learn: How to leverage free and low-cost platforms that can be used to manage a social listening campaign
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A workshop