Premium Engagement: Acquiring Prospects Through Social Media
Thursday, July 11th, 2019
8:15 AM - 9:20 AM: Breakout 1
The challenge? Growing your email file with great donor prospects - not just clicktivists. The solution? An engagement and donor conversion campaign that uses social media to offer prospects something that matters to them, giving them the chance to be part of your movement, raising awareness for your mission, and collecting both email and mail addresses to drive increased and faster donor conversion. Join the Newseum, International Campaign for Tibet and Schultz & Williams to explore effective ways to maximize Facebook for donor acquisition.
Learning Outcome #1
By attending this session participants will learn: 1. Get your message out there cost-effectively and impactfully through Facebook social media.
Learning Outcome #2
By attending this session participants will learn: 2. Use physical and digital mission-based premiums to grow your email file and convert friends to donors.
Learning Outcome #3
By attending this session participants will learn: 3. Make noise for your organization with an advertising solution that can work for organizations of all sizes and budgets.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters