Omnichannel. Beyond the Buzzword and Hype, Proven Strategies That Any Organization Can Implement for Success.
Friday, July 12th, 2019
11:15 AM - 12:30 PM: Breakout 6
For years we have been preaching that breaking down silos among marketing channels and departments leads to a more holistic and successful approach. However, as technology continually produces new channels, omnichannel has become the real promised land.
Come to this session and discover omnichannel approaches that put your donors at the center of your fundraising strategy using donor personas based on data and technology to create a unique, rich individual experience for your donors. You'll review experiences and case studies of large and small organizations, and discuss the good, the bad and the honest frustrations of building an omnichannel program.
Learning Outcome #1
By attending this session participants will learn: 1. Align your organization for omnichannel success.
Learning Outcome #2
By attending this session participants will learn: 2. Break down data silos and the systems that can help find the right technology/CRM solutions.
Learning Outcome #3
By attending this session participants will learn: 3. Build holistic strategies using direct mail, email, websites, blogs, targeted digital advertising, social media, chat and messenger apps, in-person events, mobile/SMS, telemarketing and more.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: Other