Omnichannel. Beyond the buzzword and hype, proven strategies that any organization can implement for success.
Friday, July 12th, 2019
11:15 AM - 12:30 PM: Breakout 6
For years we have been preaching the multichannel dream. We believe, and we know, that breaking down silos among marketing channels and departments leads to a more holistic and successful approach. However, as technology continually produces new channels, we found that omnichannel is the real promise land.
Multichannel marketing is about coordination and channel specific experiences. When we only think of aligning channels, we tend to forget that our target audience is the donor, and our programs no longer build engaging experiences around the donor.
An omnichannel approach focuses on putting your donors at the center and optimizing for the individual experience. It puts the individual donor's journey at the center of your strategy - using donor personas based on data and using technology to create a unique, rich experience.
You will hear experiences and case studies on organizations both large and small. We will discuss the good, the bad, and the honest frustrations of building an omnichannel program. In this session, you will learn from our success and mistakes.
Key takeaways will be:
1. How to align your organization for success
2. Breaking down data silos and the systems that can help
3. Building a culture that values data and analytics
4. Tackling the internal politics to break down department silos
5. Holistic strategies using direct mail, email, websites, blogs, targeted digital advertising, social media, chat and messenger apps, in-person events, mobile/SMS, telemarketing, and more.
Presenters will include:
Catherine Floyd, Digital Project Manager, Membership, The Nature Conservancy
Rachel Henzlik, Direct Response Specialist, AARP Foundation
Tiffany Reed, Account Director, MWD Agency
Collin Ward - SVP, Newport One
Learning Outcome #1
By attending this session participants will learn: How to align your organization for omnichannel success
Learning Outcome #2
By attending this session participants will learn: Learning how to break down data silos and the systems that can help (finding the right technology/CRM solutions).
Learning Outcome #3
By attending this session participants will learn: Building holistic strategies using direct mail, email, websites, blogs, targeted digital advertising, social media, chat and messenger apps, in-person events, mobile/SMS, telemarketing, and more.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: Other