Retaining Your F2F Donors
Friday, July 12th, 2019
8:15 AM - 9:20 AM: Breakout 5
Acquiring donors through canvassing is the easy part; retention is where the value of F2F is made or lost. Traditional variables like age of donor, type of canvass or your campaign copy won't fix F2F retention. The most important variables are about quality: quality of the donor experience and quality of the donor herself. Two organizations will show you how they are collecting this data and using it to manage their fundraisers, change the donor experience and gain massive improvements in retention.
Learning Outcome #1
By attending this session participants will learn: 1. Predict retention, measure and manage it.
Learning Outcome #2
By attending this session participants will learn: 2. Improve the donor experience with data from your donors.
Learning Outcome #3
By attending this session participants will learn: 3. Set up an F2F program that delivers quality and quantity.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters