Prepare to Launch: Creating an Effective Mid-Level Donor Program
Friday, July 12th, 2019
11:15 AM - 12:30 PM: Breakout 6
In this fast-paced session, you'll explore what led the 77-year old USO to launch its mid-level program for the first time in 2018. You'll hear about the steps the USO took and processes they put in place, including building consensus from senior leadership, breaking down silos across channels, program structure, donor identification, business rule development, moves management and accounting for donor-advised funds. You'll also see the very latest KPI's from THD's Mid-Level Benchmarking Report so you can easily compare your mid-level program performance to others. So, whether you've invested in a mid-level program for years, or contemplating creating one, we've saved a seat for you.
Learning Outcome #1
By attending this session participants will learn: 1. Compare your mid-level program statistics to industry benchmarks.
Learning Outcome #2
By attending this session participants will learn: 2. Launch a successful mid-level program for the first time.
Learning Outcome #3
By attending this session participants will learn: 3. Create a bridge between your core direct response donors and high-value donor cultivation and stewardship.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience