Prepare to Launch: Creating an Effective Mid-Level Donor Program
Friday, July 12th, 2019
11:15 AM - 12:30 PM: Breakout 6
This fast-paced session takes off like a rocket with the USO sharing what led the 77-year old organization to launch its Mid-Level program for the first time in 2018.
Hear about the steps the USO took and processes they put in place, including: building consensus from senior leadership, breaking down silos across channels, program structure, donor identification, business rule development, moves management and accounting for donor-advised funds.
You will also see the very latest KPI's from THD's Mid-Level Benchmarking Report so you can easily compare your Mid-Level program performance to others.
This session is ideal for those contemplating creating a Mid-Level program AND those that have invested in Mid-Level donors for years. After all, there is always "space" for improvement when it comes to Mid-Level donors!
Learning Outcome #1
By attending this session participants will learn: Compare your Mid-Level program statistics to industry benchmarks
Learning Outcome #2
By attending this session participants will learn: Tips and tricks for launching a Mid-Level program for the first time
Learning Outcome #3
By attending this session participants will learn: Creating a bridge between your core direct response donors and high-value donor cultivation and stewardship
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience