MYTHBUSTERS: Direct Response Edition
Thursday, July 11th, 2019
11:15 AM - 12:30 PM: Breakout 2
Have you ever heard: "If we mail and email that often, our donors will stop giving!" … "Let's stop mailing acquisition and just acquire donors online - it's so much cheaper!" … "This letter is so long - no one will read it!" … or the classic "We need younger donors!"
Join us for this session, where you'll discover that while your mission may be special, the way you'll raise money to carry out that mission isn't. Top industry leaders will help guide you through direct response best practices and will help you make the case for these strategies to others in your organization. (Hint: Data is on your side, since so many things are testable!)
Learning Outcome #1
By attending this session participants will learn: 1. What direct response rules shouldn't be broken.
Learning Outcome #2
By attending this session participants will learn: 2. How your donors may actually be different (and how to test to find out if they are).
Learning Outcome #3
By attending this session participants will learn: 3. How to make the case to your board and executive director when they disagree with your recommendations.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters