"Why re-invent the wheel 101 times. Lets spin it once, Creating an inspiring marketing toolkit for cross-sectional communicaiton
Thursday, July 11th, 2019
4:00 PM - 5:15 PM: Breakout 4
We all try to avoid reinventing the wheel and creating hundreds of unnecessary marketing materials to support our various causes, campaigns, and initiatives. But, the bigger question is how do we get there? The first step is understanding the 4 pillars of donor communication and targeting how to successfully brand and market your organization. This starts with one purpose: to promote a clear and consistent vision by providing the necessary tools to showcase where a donor can make an impact.
This presentation discuss 8 different segmentations to take your marketing materials to the next level by creating your very own virtual marketing toolkit. This toolkit will allow you to create cross-sectional communication materials without starting from square one every time someone say's "we need a piece on this" or a development officer asks, "do we have an impact piece I can bring for my next donor visit".
Come along the journey of simplifying your marketing and communication materials.
Learning Outcome #1
By attending this session participants will learn: Understanding the four pillars of donor communication and how implementing this areas in your overal marketing toolkit will save you from re-inventing the wheel every year, month, or week.
Learning Outcome #2
By attending this session participants will learn: Scalable actions for create cross sectional marketing pieces without re-inventing the wheel every time a new piece needs creation.
8 segments to win your campaign and communication through your marketing materials
Learning Outcome #3
By attending this session participants will learn: Tips in developing content - what type of content is relevant. Discuss story boarding process and tips on incorporating the truly relevant and impactful information that matters when producing marketing material.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters