Content Strategy in Popular Culture
Thursday, July 11th, 2019
4:00 PM - 5:15 PM: Breakout 4
Have fun while you learn at this session! You'll explore how crucial aspects of content strategy play out in movies, music, comic books and video games; you'll learn to expand your language palette to explain and convince more people about the importance of content strategy online - and you'll ensure others in your organization understand that content is not just vital, but fun, as well. We'll focus on the practical application of the ideas to your actual content strategy work with examples from real projects on live websites.
Learning Outcome #1
By attending this session participants will learn: 1. What content strategy really means for your organization in the context of the digital space.
Learning Outcome #2
By attending this session participants will learn: 2. Ways you can build an audience on the integrity of your content, while everybody else pursues bait and alternative truths.
Learning Outcome #3
By attending this session participants will learn: 3. The impact of good content strategy on your constituents and creating lasting relationships with them.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience