A Nonprofit, Creative, and Data Geek walk into a Bar: How They Spent More in Digital and Didn't Get Fired
Thursday, July 11th, 2019
2:15 PM - 3:30 PM: Breakout 3
It's no joke. As the digital space becomes more sophisticated and powerful, you, as a digital fundraiser, need to keep up with ever-shifting algorithms and invest wisely.
Join this session for a "best practices" live discussion between a nonprofit, a creative and a data geek on how they strategically spent 350% more in digital and didn't get fired! You'll discover how they created digital targets and tracked them to monitor the effectiveness of their added digital investment, reaching key targets of Value, Activation, Donors, Conversion Rate and Return on Initial/Subsequent Investment. You'll also learn from a strategic level how tracking data can allow your organization to be more responsive to channel performance in order to hit revenue and donor targets, and how to effectively manage a major donor budget expense increase with multiple partners at the table … and still … not get fired.
Learning Outcome #1
By attending this session participants will learn: 1. How to strategically leverage the four main upfront metrics (Donors, Activation, Value, Channel) and what each means for the health of your file.
Learning Outcome #2
By attending this session participants will learn: 2. About real-world examples of what worked for this program, what we would never do again, and what we wish we did more of looking back.
Learning Outcome #3
By attending this session participants will learn: 3. Advanced tracking techniques, both in the social channel and back end, to make the case for added investment in digital from your organization.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A discussion