Prepared for Success: Demystifying the Major Gift Campaign
Thursday, July 11th, 2019
8:15 AM - 9:20 AM: Breakout 1
You know 90% of your gifts come from 10% of your donors. In this session, we'll show you how to make sure you're paying attention to potential donors and volunteers who are telegraphing what matters to them, and whether they are ready to give a major gift.
You'll also discover proven insights and strategies to properly identify, qualify, cultivate and solicit major donors - from ensuring your organization is ready internally with the proper infrastructures in place, to successful completion of major donor campaigns and assessments. You'll walk away with an understanding of why it's more important to focus on "what your donors need" rather than what your organization needs, as well as how to identify individuals who have both the capacity to give a major gift and an interest to do so.
Learning Outcome #1
By attending this session participants will learn: 1. Understand the time and resources required to undertake a successful campaign.
Learning Outcome #2
By attending this session participants will learn: 2. Get "ready" to undergo a campaign, including internal and external assessments.
Learning Outcome #3
By attending this session participants will learn: 3. Identify, cultivate, solicit and appreciate major donor gifts.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A discussion