Prepared for Success: Demystifying the Major Gift Campaign
Thursday, July 11th, 2019
8:15 AM - 9:20 AM: Breakout 1
Research shows that 90 percent of gifts come from 10 percent of donors. This is why it is so important for nonprofit fundraisers, executives and board members to know how to properly identify, qualify, cultivate and solicit prospects. And despite what many fundraisers believe, the largest portion of giving comes from individuals, not foundations or corporations.
This session will offer proven insights and strategies every nonprofit needs to know in order to be adequately prepared for a successful campaign—from ensuring the organization is ready internally with the proper infrastructures in place, to its ability to complete a campaign successfully through external, objective assessments.
In preparing for a campaign, an organization needs to ask: "What does the donor need?" rather than focusing on what the organization needs. Organizations also need to know—based on good research—how to identify individuals who have both the capacity to give a major gift and an interest in the mission.
How can you better identify major gift donors? There are numerous ways—many which will be discussed during this session. For example, research shows that individuals who volunteer more time to an organization are also more likely to give gifts if asked. For nonprofits willing to notice, potential donors and volunteers are telegraphing what matters to them and whether they are ready to give a major gift, but are nonprofit fundraisers paying attention?
Just some of the topics to be covered include:
• Campaign Myths
• Campaign Truths
• Readiness Test
• Research-Based Fundraising
• Setting the Campaign Goal
• Campaign Gift Sources
• Asking for the Money
• A campaign goal should be based on an organization's fundraising capacity, not on expenses or aspirations.
• The amount to be raised must be agreed upon by the organization's volunteer and professional leaders.
• The campaign goal should be identified through a pre-campaign study.
Finally, remember: People give to people, not projects—whether those undertakings are brick-and-mortar or for programs and services or long-term endowment, donors want to be assured that their gift will make a difference in the world.
Learning Outcome #1
By attending this session participants will learn: * Understand the time and resources required to undertake a successful campaign
Learning Outcome #2
By attending this session participants will learn: * Recognize what it means to be "ready" to undergo a campaign, including internal and external assessments
Learning Outcome #3
By attending this session participants will learn: * Learn what is entailed in realizing major gifts: donor identification, cultivation, solicitation and appreciation
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A discussion