Your Marketing Data is Lying to You and You Deserve Better
Friday, July 12th, 2019
2:00 PM - 3:15 PM: Breakout 7
"Data-driven" is the buzzword of the decade, but we've found that when it comes to reporting on digital advertising, some nonprofits are struggling to tell the difference between bad reporting, good reporting, and great reporting.
Would you be able to tell if your media partners were taking advantage of you through mediocre reporting, hurting your ability to really kick ass and make change?
Let us take you on a deep-dive to the dark underbelly of digital media and ad reporting in the non-profit sector.
Learning Outcome #1
By attending this session participants will learn: Get the scoop on what separates data-mature programs from the ones that need some serious self-reflection
Learning Outcome #2
By attending this session participants will learn: Explore the what, why, and how of a data-driven report that you can take to the bank
Learning Outcome #3
By attending this session participants will learn: Walk away with key questions to ask your vendors so that they bring you valuable AND actionable insights
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters