Winning with Monthly Donors: The Ultimate Guide to Sustainer Acquisition
Thursday, July 11th, 2019
4:00 PM - 5:15 PM: Breakout 4
Are you looking to increase your organization's monthly sustainer acquisition volume? Are you worried about how to balance high acquisition targets with a need for quality donors? Have you considered face-to-face and other acquisition channels but been concerned about ROI?
In this presentation, you'll learn how to design, build and manage a high-volume monthly donor acquisition program while minimizing donor churn. We'll help you evaluate potential channels to acquire monthly sustainers, including how to design a face-to-face acquisition program, deploy it at a pace that works for your organization and monitor KPIs to ensure a high lifetime value of your donors. You'll walk away with a clearer understanding of monthly donor acquisition, and upfront steps you can take to steward your donors most effectively and ensure long-term donor retention.
Learning Outcome #1
By attending this session participants will learn: 1. The strengths and trade-offs of various forms of monthly donor acquisition.
Learning Outcome #2
By attending this session participants will learn: 2. How to test a face-to-face fundraising effort.
Learning Outcome #3
By attending this session participants will learn: 3. How to set up, manage and ramp up a monthly donor acquisition program to provide a considerable base of recurring revenue.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters