The Art and Science of Peer-to-Peer and Crowdfunding: Lessons from Across the Pond and Around the Globe
Friday, July 12th, 2019
2:00 PM - 3:15 PM: Breakout 7
It's gone by many names over the years (friends asking friends, peer-to-peer and now crowdfunding), but one fact remains: People are more likely to donate online to someone they know. You've most likely noticed that the largest P2P events are in decline, while an explosion of third-party and individual-initiated online fundraising campaigns are on the rise. Think GoFundMe and Facebook. This presentation will take you on an expansive journey, not just through time but also across geographies. You'll see premier examples of P2P and crowdfunding campaigns from Australia and the UK, and how these campaigns doubled their online income. So put your same-old, same-old ideas aside and come discover new ways you can stand out in the crowded P2P sector.
Learning Outcome #1
By attending this session participants will learn: 1. Familiarize yourself with the trends facing the digital peer-to-peer and crowdfunding fundraising subspecialties.
Learning Outcome #2
By attending this session participants will learn: 2. Employ practical ideas to evaluate and improve your peer-to-peer or crowdfunding campaigns.
Learning Outcome #3
By attending this session participants will learn: 3. Escape the P2P echo chamber and expose your fundraising to international perspectives that can dramatically improve your P2P fundraising capacity.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters