The Art & Science of Peer-to-Peer and Crowdfunding: Lessons from Across the Pond and Around the Globe
Friday, July 12th, 2019
2:00 PM - 3:15 PM: Breakout 7
It's gone by many names throughout the years (friends asking friends, peer-to-peer, and now crowdfunding), but one fact remains: people are more likely to donate online to someone they know.
In the US the largest p2p events are in decline, while we see an explosion of 3rd party and individual-initiated online fundraising campaigns that may or may not involve a registered charity. Dare we talk about GoFundMe and Facebook?
This presentation takes an expansive perspective not just across time, but also across geographies.
One of the biggest fears of any fundraising team is that the new digital peer-to-peer campaign they're planning to launch is just like everyone else's! The same ideas, the same tech tools, the same calls to action. So how can a campaign stand out in this crowded field?
This presentation will provide concrete examples of p2p and crowdfunding campaigns from Australia and the UK, and how those campaigns doubled their online income.
Learning Outcome #1
By attending this session participants will learn: Participants will become more familiar with the trends facing the digital peer-to-peer and crowdfunding fundraising sub-specialities.
Learning Outcome #2
By attending this session participants will learn: Participants will learn practical ideas to evaluate and improve their own peer-to-peer or crowdfunding campaigns.
Learning Outcome #3
By attending this session participants will learn: Participants will be exposed to an international perspective when it comes to peer-to-peer and crowdfunding strategy. All too often we create an echo-chamber in US about what online people-to-people campaigns look like, and this session will crack the walls of that chamber.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters