Clever vs Creative: Which Takes the Fundraising Cake?
Friday, July 12th, 2019
8:15 AM - 9:20 AM: Breakout 5
As fundraisers, we face a lot of pressure from colleagues, bosses, and board members to be 'creative' and 'cutting edge'. Who hasn't heard "Why can't we be more like CharityWater?" At the same time, you're expected to hit your aggressive bottom line numbers. Is it possible to do both?
At this session, you'll hear about two organizations who WERE able to use humor and cutting-edge messaging to achieve fundraising and awareness goals. You will also hear a compelling argument to resist the pressure to be 'creative' and stick with tried and true marketing techniques.
With a primary focus on digital (but incorporating discussions on branding, personas and audience awareness) this session will provide a case study for how to explore new ways to raise awareness and funds for your organization while still staying true to your brand and relevant to your audience.
Learning Outcome #1
By attending this session participants will learn: How to develop a plan to try 'out of the box' campaigns while managing expectations for success
Learning Outcome #2
By attending this session participants will learn: How to gain audience insights to guide campaign creative
Learning Outcome #3
By attending this session participants will learn: How to be creative within the structure of your 'boring blockbuster campaigns'
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: Other