How to Use Email and Social Media to Create an Exceptional First-Time Donor Experience
Friday, July 12th, 2019
8:15 AM - 9:20 AM: Breakout 5
Nonprofits are doing a terrible job at keeping donors in the fold. According to the 2018 Fundraising Effectiveness Survey Report, on average, every 100 donors gained in 2017 was offset by 99 lost donors through attrition. Yikes!
First-time new donor cultivation seems to be a huge missed opportunity for nonprofits. Nonprofits spend enormous amounts of time and money acquiring new donors, when it's more cost effective to retain existing donors! But the good news is, we can do something about this.
In this session, nonprofits will learn specific, actionable digital strategies to create an experience that will surprise and delight your first-time donors, using email campaigns, social media storytelling, and video.
Participants will walk away with their own First-Time Donor Welcome Plan and lots of ideas that they can execute immediately, on a shoestring budget. Whether your nonprofit is large or small, has a huge donor database or is just starting out, we will show you how to put a New Donor Welcome System in place to acknowledge, thank, and most importantly, retain your new donors.
Learning Outcome #1
By attending this session participants will learn: What first-time donors really want from you, and why they don't give again
How to create the components of your New Donor Welcome System
Learning Outcome #2
By attending this session participants will learn: How to use email campaigns to build a relationship right off the bat
How to capture and share the best stories that will inspire and delight your first time donors
Learning Outcome #3
By attending this session participants will learn: How to use social media to give first-time donors the information they want
How to use video to deepen relationships with first-time donors
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A workshop