Beyond A/B: Testing Thousands of Communications at Once
Thursday, July 11th, 2019
4:00 PM - 5:15 PM: Breakout 4
You know the rule: Test only one variable at a time so you know what had the impact. But is it breakable? Join us for this lively back-and-forth between you, a nonprofit, a research firm and a direct response agency, where you'll hear from organizations that tested thousands of mail pieces at one time through conjoint analysis. You'll see the results of real-life examples of using statistical projection to design the ideal direct mail package and actual best practices from the new control that you can use to set up your own multivariate testing regime.
Learning Outcome #1
By attending this session participants will learn: 1. Measure what wins and what matters through conjoint analysis.
Learning Outcome #2
By attending this session participants will learn: 2. Implement your own winning tests for your organization.
Learning Outcome #3
By attending this session participants will learn: 3. Understand how to implement this type of testing in your organization.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A discussion