How small nonprofits achieve big results with Peer-2-Peer.
Friday, July 12th, 2019
8:15 AM - 9:20 AM: Breakout 5
P2P fundraising isn't just for large nonprofits. Small nonprofits, or organizations with limited event staff, can use P2P to acquire new and younger audiences, activate their current supporters, and raise critical new revenue without having to invest in new staff or expensive technology. It's all about knowing how to create a great event and getting people to register. In this session we will focus on the keys to P2P success, with particular emphasis on how smaller organizations with limited capacity can achieve big results. Specifically, we'll offer winning tactics for new supporter acquisition including which channels to use (email, social, word of mouth), messaging dos and don'ts and what to do after someone registers. We'll demystify how an organization can pitch P2P as a new activity with a different supporter benefit so that P2P activities don't interfere with an organization's pre-established giving campaigns. Finally, we'll walk through the simple technology choices that organizations have when it comes to P2P / crowdfunding so they know which options make the most sense for their organization.
Learning Outcome #1
By attending this session participants will learn: 3 keys to P2P fundraising success for organizations of any size.
Learning Outcome #2
By attending this session participants will learn: How to make it easy for supporters to be involved.
Learning Outcome #3
By attending this session participants will learn: What to avoid when looking at P2P software.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters