How Small Nonprofits Achieve Big Results with Peer-to-Peer
Friday, July 12th, 2019
8:15 AM - 9:20 AM: Breakout 5
Think P2P fundraising is just for large nonprofits? Not so. Small nonprofits, or organizations with limited event staff, can use P2P to acquire new and younger audiences, activate their current supporters and raise critical new revenue without having to invest in new staff or expensive technology. In this session, you'll focus on the keys to P2P success, with an emphasis on how smaller organizations with limited capacity can achieve big results. You'll review winning tactics for new supporter acquisition, including which channels to use (email, social, word of mouth) … messaging dos and don'ts … and what to do after someone registers. We'll demystify how you can pitch P2P as a new activity with a different supporter benefit, so you don't interfere with your other giving campaigns. You'll walk away knowing which P2P options make the most sense for your organization.
Learning Outcome #1
By attending this session participants will learn: 1. Implement three keys to P2P fundraising success for your organization.
Learning Outcome #2
By attending this session participants will learn: 2. Make it easy for supporters to be involved.
Learning Outcome #3
By attending this session participants will learn: 3. Avoid common pitfalls when looking at P2P software.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters