Avoiding the Crazy: How Do You Know if a Fundraising Idea Is Brilliant … or Crazy?
Friday, July 12th, 2019
8:15 AM - 9:20 AM: Breakout 5
As technology advances, more and more fundraising tactics are available to you, but how do you choose which will be most effective for your organization?
Join us for lively discussions and real-life examples of ideas that worked and ones that didn't, and which ones will be best for you. You'll walk away with an overall fundraising strategy that is grounded in your organization's mission and data. We'll help you "avoid the crazies" by outlining steps to ignore the hype (remember trying to create your own version of the Ice Bucket Challenge?) and remain focused on your organization's larger fundraising strategy with attention to critical strategies, including evaluating fundraising ideas with simple rubrics, learning what you should be measuring, adapting your fundraising tactics to your target donor audience, understanding what tactic is right for your organization and more.
Learning Outcome #1
By attending this session participants will learn: 1. Evaluate off-strategy suggestions and sell your decision to leadership and other stakeholders.
Learning Outcome #2
By attending this session participants will learn: 2. Align your new fundraising ideas with your existing plan, your target audience and fundraising best practices.
Learning Outcome #3
By attending this session participants will learn: 3. Evaluate your new fundraising tactics with the right data and metrics, including what you actually need, what's feasible for you and what you should start measuring tomorrow.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A discussion