Avoiding the Crazy: How Do You Know if a Fundraising Idea is Brilliant ... Or Crazy?
Friday, July 12th, 2019
8:15 AM - 9:20 AM: Breakout 5
The purpose of this interactive session is to provide small to mid-sized nonprofits with concrete tools for choosing effective fundraising tactics. As technology advances, more and more fundraising tactics are available to us, but how do we choose? We will help development staff to decipher the changing landscape, and decide what's best for them. Nonprofit staff and board members often ask questions such as, "Do we need an annual signature event? How much of our fundraising should occur online? Why aren't we fundraising on FaceBook? Why don't we have an Ice Bucket Challenge?"
The answers to these questions require an overall fundraising strategy that is grounded in the organization's mission and data, and informed by the industry's best practices. In this session we will help participants "avoid the crazy" by outlining steps to remain focused on your organization's larger fundraising strategy with attention to critical actions such as how to:
evaluate fundraising ideas with simple rubrics
learn what you should be measuring and how to benchmark against other organizations
map the fundraising tactics to your target donor audience
help stakeholders understand why a tactic is right for your organization, or not
Participants will have an opportunity to engage in both large and small group discussions and activities; we'll discuss real life examples (or crazy ideas!) - some that worked, and some that didn't and why. Brief Powerpoint slides and suggestions for additional resources will also be provided.
Learning Outcome #1
By attending this session participants will learn: How to evaluate off-strategy suggestions and sell your decision to leadership and other stakeholders. Learn what resources and potential barriers to consider.
Learning Outcome #2
By attending this session participants will learn: Understand how to align new fundraising ideas with your existing plan, your target audience and fundraising best practices.
Learning Outcome #3
By attending this session participants will learn: Know what data and metrics are necessary to evaluate new fundraising tactics for your organization - what you actually need, what's feasible for a smaller shop, or what you should start measuring tomorrow.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A discussion