Anatomy of a Nonprofit Website: Why Your Donors Aren't Giving (More) Online
Friday, July 12th, 2019
8:15 AM - 9:20 AM: Breakout 5
Is your website holding you back? A growing number of donors are giving online, but there's a good chance your website is giving them reasons to reconsider. Why is your website confusing your current donors? Why is it turning off potential donors? It could be "cognitive overload" - a phrase used to describe an overabundance of information. Or maybe your donation form isn't optimized, making it difficult to move through the donation process. It could even be that you just haven't given them enough reasons to care.
In this session, you'll explore what makes for a successful nonprofit website, from content to user flow to donation to thank-you pages. We'll also include a handy Website Self-Evaluation Kit to help you identify your current website challenges and how to fix them, including quick fixes for your donation forms, homepage and hero content.
Learning Outcome #1
By attending this session participants will learn: 1. Write clear hero messages that encourage donors to engage with you.
Learning Outcome #2
By attending this session participants will learn: 2. Avoid creating confusion through your messaging, user experience and/or donation form.
Learning Outcome #3
By attending this session participants will learn: 3. Employ tactical tips for quick website fixes that can result in immediate improvements.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A single presenter lecture style