It's not magic but it sure looks like it: how to create a collaborative, silo-busting, forward looking mid-level giving program
Friday, July 12th, 2019
2:00 PM - 3:15 PM: Breakout 7
Mid-value donor programs still hold the greatest potential for donor upgrading and donor retention but remain under invested in. This case study driven session will outline how you can create a sustainable mid level giving pipeline. The case studies will outline how to harvest donor insights to create a stewardship process and donor experience that is data driven. We will outline the straight forward ways that an organization can create actionable tactics within a multi-channel, integrated, cross-departmental mid level giving approach.
Tiffany will share her inside view of Doctors Without Borders as they transform their middle donor giving - a program with over 60,000 donors giving over $70 million per year.
Mike and Andrew will share an inside, comparative view of best practice from many social impact organizations across different verticals.
Learning Outcome #1
By attending this session participants will learn: Have the ability to identify mid level potential donors
Understand how to survey and gather actionable information to create a more personalized approach with mid level donors
Learning Outcome #2
By attending this session participants will learn: Have a behind-the-scenes look at mid level donor programs that are working hard to transform how they approach mid level giving
Be able to use a simple step-by-step guide to starting, or improved, your mid level giving program
Learning Outcome #3
By attending this session participants will learn: See ways to create mid level donor delight; hyper personalization; channel combinations - done cost affordably
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters