The Case for Support Playbook: Using Unexpected Stories and Sticky Ideas to Engage Supporters
Friday, July 12th, 2019
11:15 AM - 12:30 PM: Breakout 6
Chances are your organization's case for support is still being written with an old-school formula originally developed in the 1950s. This may have worked with yesterday's donors, but the latest insights from psychology and neuroscience tell us that you need something more flexible and adaptable. You need a new playbook to deal with the range of audiences and channels that you now use to reach today's donors.
Come to this session and you'll walk away with knowledge you need to develop a new playbook using this radical new approach that will allow you to create powerful and flexible appeals for omnichannel use, including one-to-one solicitations, foundation proposals, corporate pitches and direct marketing. You'll see how this new structure has helped major organizations such as the Sorbonne University and World Wildlife Fund, as well as hospices and schools, to generate new and engaging supporter communications.
Learning Outcome #1
By attending this session participants will learn: 1. Create powerful and memorable messages using techniques from psychology and neuroscience.
Learning Outcome #2
By attending this session participants will learn: 2. Make your messages stand out in the fundraising clutter and make them memorable to supporters.
Learning Outcome #3
By attending this session participants will learn: 3. Adapt your case for support for today's audiences and channels.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A workshop