<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1694274770840213&amp;ev=PageView&amp;noscript=1"> Schedule at a Glance « Bridge Conference 2019
The Case for Support Playbook: Using Unexpected Stories and Sticky Ideas to Engage Supporters
Friday, July 12th, 2019
11:15 AM - 12:30 PM: Breakout 6
Most Cases for Support are still written using an old-school formula originally developed in the 1950s. This may have worked in the past- but the latest insights from psychology and neuroscience tell us that we need something more flexible and adaptable- a playbook approach to deal with the range of audiences and channels that we now need to take advantage of.
This session shows how you can create a playbook using this radical new approach that will then allow you to create powerful and flexible value propositions to use in:
*one to one solicitations
*foundation proposals
*corporate pitches
*DM
The structure has helped major organisations such as the Sorbonne University and WWF, as well as hospices and schools to generate new and engaging supporter communications.
In the session we'll:
*share examples of the formula
*enable participants to create their messages
*show how to adapt the framework
Learning Outcome #1
By attending this session participants will learn:
that they can create powerful and memorable messages using techniques from psychology and neuroscience
Learning Outcome #2
By attending this session participants will learn:
how to make their messages stand out in the fundraising clutter and make them memorable to supporters
Learning Outcome #3
By attending this session participants will learn:
that many of the existing frameworks and approaches used for cases for support now need to be adapted for news audiences and channels
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A workshop