"A Field of Dreams"? Digital Media Spending in the NonProfit Sector - Results of a Landmark Study
Thursday, July 11th, 2019
8:15 AM - 9:20 AM: Breakout 1
Have you ever wondered why the amount of donations raised via online/digital channels has remained in the 11% to 13% range for several years now? Is it a case of "Field of Dreams" - if you build it, they will come? Or do nonprofits impact their online fundraising results by the amount of money invested in digital media?
Attend this session to find out the results of an industrywide survey of nonprofit digital marketers to understand how much they've invested in various digital marketing channels. We'll share insights into the future of nonprofit investment in search advertising, social media, programmatic display media and email. And you'll discover which sectors of our industry are investing more and which types of organizations are finding success. You'll see which organizations are relying on a digital marketing agency and which are DIY shops, as well as what obstacles nonprofits are encountering in ramping up their digital marketing programs.
Learning Outcome #1
By attending this session participants will learn: 1. How the nonprofit sector approaches investments in digital media, including search engine marketing, social media, programmatic display and email.
Learning Outcome #2
By attending this session participants will learn: 2. How The Nature Conservancy is overcoming the hurdles in justifying budget dollars for digital media and how you might convince your organization to invest more.
Learning Outcome #3
By attending this session participants will learn: 3. All about the most effective way to allocate your digital media spend.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters