"A Field of Dreams"?? Digital Media Spending in the NonProfit Sector -- results of a landmark study
Thursday, July 11th, 2019
8:15 AM - 9:20 AM: Breakout 1
Have you ever wondered why the amount of donations raised via online/digital channels has remained in the 11% to 13% range for several years now?
Is it a case of "Field of Dreams' --- if you build it, they will come? Or, do nonprofits impact their online fundraising results by the amount of money invested in digital media?
This session will share the results of an industry survey of nonprofit digital marketers to understand how and how much they've invested in various digital marketing channels.
We will share insights into the future of nonprofit usage and investment in search advertising, social media, programmatic display media, and email.
Learn which sectors of our industry are investing more; what types of organizations are finding success,.
Learn whether organizations rely on the help of a digital marketing agency and which ones are DIY shops
Learn what obstacles nonprofits are encountering in ramping up their digital marketing programs.
Learn how The Nature Conservancy has found success with their digital program and how they approach digital media investments
Learning Outcome #1
By attending this session participants will learn: Understand from an industry survey of digital marketers, how the nonprofit sector approaches investments in digital media including search engine marketing, social media, programmatic display and email.
Learning Outcome #2
By attending this session participants will learn: Learn how The Nature Conservancy overcomes the hurdles in justifying budget $'s for digital media and how you might convince your organization to invest more.
Learning Outcome #3
By attending this session participants will learn: Learn the most effective way to allocate your digital media spend
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters