Your Fundraising and Marketing Plan - The Surprising Twist That Changes Everything
Thursday, July 11th, 2019
2:15 PM - 3:30 PM: Breakout 3
As a marketer, you understand the power of stories, and science proves that human beings crave stories and internalize information in them more effectively. Yet, we don't use stories to set our goals, strategies and metrics. If it's the most powerful motivator, why not?
Join us for this interactive presentation, where we'll provide you with the structure, templates, training and tools to write actionable plans in story format. You'll discover proven methods that will simplify the planning process for you and avoid overwhelming people with spreadsheets, graphs and complicated templates. You'll walk away with new ways to make planning fun through the power of story.
Learning Outcome #1
By attending this session participants will learn: 1. Create goals, metrics and milestones using the power of story from the donor's point of view.
Learning Outcome #2
By attending this session participants will learn: 2. Develop story-based plans and interactive outlines that are easy to write and execute.
Learning Outcome #3
By attending this session participants will learn: 3. Implement new story-based tools to increase efficiency and morale in your fundraising and marketing shop.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A workshop