GET ENGAGED AND SEAL THE DEAL IN YOUR RELATIONSHIP WITH YOUR DONORS
Thursday, July 11th, 2019
4:00 PM - 5:15 PM: Breakout 4
Think getting engaged is just for couples? Think again!
If you want your donors to be committed advocates for your cause you need to go beyond just communicating at them and get them engaged with you!
Engagement is not just for mid and major gift donors either, meaningful engagements can start right at the point of acquisition and can be carried on throughout the donor journey to create more connected, longer terms donors, at every level.
But how can you create meaningful engagements for donors at every level?
Donors need to experience your cause, in a meaningful way that may elicit emotions, compel them to take action and make them committed advocates for your cause for the long term.
You will see real life examples of how organizations around the world are getting their donors more engaged from acquisition to stewardship through meaningful experiences and engagements with their causes.
In this session you will learn how to define your Big P (Your Higher Purpose) and Little P (Your Functional Purpose) and give examples of how you can take those and bring them to life in meaningful ways for your prospects and donors. You will see examples from around the world of charities engaging prospects and donors with tactical elements resulting in increased acquisition, larger average gifts and greater retention. Then we will share how Oxfam USA is adding experiential elements to their fundraising and see the impact it is having.
Learning Outcome #1
By attending this session participants will learn: 1. Define your Big P and Little P and understand how to use them
Learning Outcome #2
By attending this session participants will learn: 2. Learn ways you can add experiential elements to your acquisition and retention strategies for better results
Learning Outcome #3
By attending this session participants will learn: 3. Understand how to measure and test these
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A workshop