Get Engaged and Seal the Deal in Your Relationship with Your Donors
Thursday, July 11th, 2019
4:00 PM - 5:15 PM: Breakout 4
Think getting engaged is just for couples? Think again! If you want your donors to be committed advocates for your cause, you need to go beyond just communicating at them and get them engaged with you! Join us for this session to discover how you can create meaningful engagements right at the point of acquisition and carry them throughout your donor's journey to create more connected, longer-term donors at every level.
You'll see real-life examples of how organizations around the world are getting their donors more engaged and discover the importance of defining your "Big P" (Your Higher Purpose) and "Little P" (Your Functional Purpose) with your prospects and donors. You'll also see examples from around the world of charities engaging prospects and donors with tactical elements resulting in increased acquisition, larger average gifts and greater retention.
Learning Outcome #1
By attending this session participants will learn: 1. Define your Big P and Little P and understand how to use them.
Learning Outcome #2
By attending this session participants will learn: 2. Add experiential elements to your acquisition and retention strategies for better results.
Learning Outcome #3
By attending this session participants will learn: 3. Understand how to measure and test these.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A workshop