Creating a Powerful Case for Your Capital Campaign
Friday, July 12th, 2019
8:15 AM - 9:20 AM: Breakout 5
How do you brand your capital (or another very large) campaign so it inspires donors to act, without pilfering from your annual giving? What print or digital tools do you need in the quiet and public phases? How do you inspire major donors to become campaign ambassadors?
In this session, you'll focus on developing your case for support strategically to close big gifts with confidence and address other questions you have about conducting million-dollar campaigns. You won't want to miss this session if you are new to capital campaign planning and management or experienced and anticipating working on a multimillion-dollar campaign.
Learning Outcome #1
By attending this session participants will learn: 1. Brand your capital campaign, so it aligns with your organization's voice but doesn't conflict with your annual giving.
Learning Outcome #2
By attending this session participants will learn: 2. Determine which collateral is most important during quiet and public phases.
Learning Outcome #3
By attending this session participants will learn: 3. Use your case for support to engage your lead donors and set them up to ask others with confidence.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A workshop