Please & Thank You: How to Engage Donors Through Gratitude.
Thursday, July 11th, 2019
8:15 AM - 9:20 AM: Breakout 1
In a business focused so heavily on crafting the perfect ask, it is imperative not to overlook the importance of thanking donors for their support. Sharing gratitude is essential to donor stewardship, retention and moving donors up the giving pipeline from small to mid to major. In this session, nonprofit speakers will share the strategies they have successfully leveraged for optimizing acknowledgement programs. From welcome packages to trigger emails to robocalls, speakers will show how remembering to say thank you has resulted in higher retention rates, increased revenue, and higher lifetime value. The panel will review acknowledgement program framework and optimization techniques for nonprofits looking to start, expand and/or improve their acknowledgement programs. Examples of non-traditional acknowledgement channels and using the power of integration will be an additional focus. They will also review cutting edge acknowledgement techniques seen from the commercial and political worlds and how they could be leveraged by nonprofits.
Learning Outcome #1
By attending this session participants will learn: A framework for building an acknowledgement program, if one does not already exist.
Learning Outcome #2
By attending this session participants will learn: What changes to make to improve existing acknowledgement programs.
Learning Outcome #3
By attending this session participants will learn: Opportunities to integrate non-traditional channels into acknowledgement programs.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters