The Next Generation of Giving: Are You Ready to Reach Gen Z, Gen Y, Gen X, Boomers and Civics?
Thursday, July 11th, 2019
8:15 AM - 9:20 AM: Breakout 1
You can't ignore it: Around the world, donor acquisition rates have fallen. Traditional channels alone just aren't cutting it anymore. Events are more difficult to make successful. And supporter engagement and communication preferences are becoming much more complex and demanding.
Clearly, the traditional art and science of fundraising must adapt, or we might be in real trouble. Join us for this one-of-a-kind session to find out how your organization can tap into the next generation of giving, as well as use newer channels to engage existing donors. Using groundbreaking data from the definitive, multi-country study of activists and donors - alongside relevant and riveting examples - we'll walk you through the new dos and don'ts of omnichannel and on-trend multigenerational fundraising. We promise you'll leave this workshop with real data, behind-the-scenes case studies and clear directives on where to focus your current and future marketing and fundraising efforts.
Learning Outcome #1
By attending this session participants will learn: 1. Create a generational fundraising strategy for Gen Z, Gen Y, Gen X, Boomers and Matures.
Learning Outcome #2
By attending this session participants will learn: 2. Choose which channels and which messages resonate best with each generation.
Learning Outcome #3
By attending this session participants will learn: 3. Engage different generations using social media, texting, direct mail, the telephone, email, websites.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience