The Next Generation of Giving: Are you ready to reach Gen Z, Gen Y, Gen X, Boomers and Civics?
Thursday, July 11th, 2019
8:15 AM - 9:20 AM: Breakout 1
You can't ignore it: around the world, donor acquisition rates have fallen. Traditional channels alone just aren't cutting it anymore. Events are more difficult to make successful than ever. And supporter engagement and communication preferences are becoming much more complex and demanding. Clearly, the traditional art and science of fundraising must adapt or we might be in real trouble.
Join hjc, Blackbaud, and Amnesty International to find out how your organization can tap into the next generation of giving. Using ground breaking data from the definitive, multi-country study of activists and donors - alongside relevant and riveting examples, we'll talk you through the new do's and don'ts of omni channel and on-trend multi-generational fundraising.
If you're wondering about multi-channel and multi-generational fundraising, brand building and advocacy programs, social media, acquiring new and younger donors or you just want to know how different generations of supporters and activists really feel about social impact, this fact-filled, one-of-a-kind session is for you!
Get burning questions answered - like, 'Is there a generational difference in sustainer giving?' or 'Do young people care about direct mail?' or 'Can I make a digital fundraising strategy work for donors over 65 years old?' "Where does crowdfunding and giving circles fit in?"
We can promise that you'll leave this workshop with real data, behind-the-scenes case studies and clear directives on where to focus your current and future marketing and fundraising efforts.
Blackbaud and hjc will present generational giving findings from the Next Generation of Giving Study in the US, Canada, Australia/NZ and the UK - with a focus on North America. It's the third of a rolling study first started in 2010 by hjc and Blackbaud (Convio).
Amnesty International will share an incredible generational study that will uncover generational ROIs in multiple channels and generational differences in what inspires them to become a warm lead and what inspires them to give for the first time. It's the most detailed generational fundraising case study EVER shared.
Join Michael Johnston of hjc, Christoffer Holm of Amnesty International, and Ashley Thompson of the Blackbaud Institute for a fast pasted and interactive session to advance your team's generational fundraising and marketing.
Learning Outcome #1
By attending this session participants will learn: How to create a generational fundraising strategy for Gen Z, Gen Y, Gen X, Boomers and Matures
Learning Outcome #2
By attending this session participants will learn: How to choose which channels and which messages resonate best with Gen Z, Gen Y, Boomers and Matures
Learning Outcome #3
By attending this session participants will learn: How different generations use social media, texting, direct mail, the telephone, email, websites to support and engagement with social impact organizations
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience