Supporter Surveys: Asking the Right Questions to Get Into Your Donors' Minds, Hearts and Future Plans
Friday, July 12th, 2019
8:15 AM - 9:20 AM: Breakout 5
A well-designed supporter survey can help your organization gain a broader picture of your donor base to help hone your mass marketing, help develop powerful hyper-personalized communications and fundraising strategies, and identify new prospects for legacy and major gifts.
Join us for this session to find out why a major overhaul of the BC Cancer Foundation's survey helped it identify a dramatically larger number of new legacy giving prospects. You'll also discover how the foundation tested new questions to generate the strongest overall response to the survey and identified the highest number of legacy prospects in its history.
Learning Outcome #1
By attending this session participants will learn: 1. Design a survey that your supporters actually WANT to take, that gives you the information you really need, and leaves your donors feeling more deeply engaged.
Learning Outcome #2
By attending this session participants will learn: 2. Develop the tools and resources you need to follow up on survey responses for maximum impact.
Learning Outcome #3
By attending this session participants will learn: 3. Store, evaluate and use the information gathered from your surveys to inform and advance future communications and fundraising efforts.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters