Flip or Flop! What You Can Learn from Sustainer Successes and (Almost) Failures
Thursday, July 11th, 2019
2:15 PM - 3:30 PM: Breakout 3
Sustainers are all the craze! And for good reason, because they improve donor retention rates and create a steady source of income! But growing your sustainer file isn't always easy. Things go right sometimes, and sometimes things go wrong.
During this session, you'll review examples of things that went right and some things that went wrong (or not quite as right as hoped), when it comes to growing, upgrading and reactivating sustainers. You'll see real case studies from different organizations who have a) converted their sustainers to another system or to another payment method; b) upgraded their monthly donors to higher levels; and c) tested new ways to grow their sustainers. You'll learn from the experiences of others and how to come out ahead and grow your sustainer programs.
Learning Outcome #1
By attending this session participants will learn: 1. Which elements and channels to test in your sustainer program and which are not worth your time.
Learning Outcome #2
By attending this session participants will learn: 2. How to find those approaches that help you really grow and retain your monthly donors.
Learning Outcome #3
By attending this session participants will learn: 3. More from those shots you take than those not taken!
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience